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Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing:

Job Category:

Professional

All Job Posting Locations:

Shanghai, China

Job Description:

• Focus on in‑platform media planning and execution across Douyin and Tmall.
• Responsible for optimizing paid media investment, managing traffic acquisition, and improving conversion through precise targeting and data‑driven decision‑making.
• Develop media strategies, coordinate with platform media teams, monitor campaign performance, and continuously refine bidding, placements, and creatives.
• Ensure effective ROI, strengthens brand visibility, and supports e‑commerce sales goals through efficient use of all platform media resources.

Required Skills:

Preferred Skills:

Brand Positioning Strategy, Business Alignment, Channel Management, Collaborating, Communication, Competitive Landscape Analysis, Customer Intelligence, Customer Marketing, Data Analysis, Execution Focus, Financial Analysis, Marketing Campaign Management, Marketing Policies and Procedures, Market Research, Problem Solving, Relationship Building, Sales Channels, Strategic Thinking, Technologically Savvy, Trade Marketing