Job Title: Digital Media Buyer

Department: Sales, Marketing & Product Management

Country: United States of America

State/Province: Arkansas

City: Lowell

Full/Part Time: Full time

Job Summary: Under general supervision, this position is responsible for the execution, optimization, and performance of digital advertising initiatives focused on driver recruitment. This role will negotiate and purchase various types of digital media products to manage the delivery of media campaigns.

Job Description:

Key Responsibilities:

• Create, launch, and manage digital campaigns across platforms like Meta, Google, and other programmatic platforms
• Manage campaign budgets and pacing to ensure efficient spend, adjusting daily spend based on demand trends and lead‑flow patterns
• Analyze campaign performance daily to optimize toward lead quality, cost‑effectiveness, and volume goals
• Monitor lead quality by channel and tactic, diagnosing root‑cause issues and adjusting strategies accordingly
• Ensure accurate location‑level targeting to support active hiring needs and maximize ROI
• Partner with creative teams to develop compelling advertisement assets tailored to driver audiences
• Own ongoing ad creation and testing (copy, creative, landing pages) to enhance conversion rates and campaign efficiency
• Build strong relationships with media vendors and recruitment‑focused platforms, staying informed of emerging tools and industry shifts in online lead generation
• Collaborate with marketing teams focused on driver‑recruitment strategy, funnel analysis, and digital lead acquisition
• Work closely with marketing strategy, analytics, recruiting, and operations partners to align digital media efforts with broader hiring goals
• Use data and insights to deliver clear, actionable reporting to stakeholders and recommend improvements backed by performance trends

Qualifications:

Minimum Qualifications:

• Bachelor's degree in Marketing, Advertising, or related field with 3 years of experience in digital media buying, performance marketing, or marketing analytics

AND Demonstration of the following skills and abilities through education, certifications, military, or other experiences

• Demonstrated analytical ability with experience interpreting performance data and making strategic adjustments
• Familiarity with online marketing best practices, digital lead generation, and paid media platforms
• Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines
• Excellent communication skills and the ability to collaborate cross‑functionally
• Proficiency in Microsoft Excel and working knowledge of CRM systems
• Self‑starter with curiosity, initiative, and a solutions‑oriented mindset

Preferred Qualifications:

• Experience managing B2B, recruiting, or lead‑generation advertising programs
• Certifications in Google Ads, Google Analytics, and other related platforms
• Experience with measurement tools, analytics platforms, or Looker Studio dashboards

This position is not eligible for employment-based sponsorship.

Compensation: Factors which may affect starting pay within this range may include skills, education, experience, geography, and other qualifications of the successful candidate.  This position may be eligible for annual bonus and incentives based on profitability or volumes in accordance with the terms of the Company’s bonus and incentive plans, as applicable and in effect from time to time.

Benefits: The Company offers the following benefits for full-time positions, subject to applicable eligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, vision benefit, 401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time off commensurate with tenure (includes vacation and sick time), six weeks of paid maternity leave along with two weeks of paid parental leave, and six paid holidays annually.

Education: Bachelors: Advertising (Required), Bachelors: Mass Communication (Required), GED (Required), High School (Required)

Work Experience: Communications, Marketing

Job Opening ID: 00614416 Digital Media Buyer (Open)

“This job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.”J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.