Primary Function of Position This position will be responsible for development and execution of strategic and tactical clinical marketing initiatives to drive da Vinci procedure adoption within Taiwan market. The individual will be expected to collaborate with external stakeholders such as dV KOLs and society leaders as well as internal stakeholders such as sales, marketing, training, clinical affairs, market access and health economics teams. Roles and Responsibilities • Spend time in the field with customers and sales teams to learn the nuances of different surgical specialties, procedures and practices, Surgeon learning journey, patient journeys and customer/hospital priorities. • Using qualitative and quantitative resources, understand our customers and their environment deeply. Perform segmentation, persona development, targeting and messaging (clinical, economic, operational, strategic) that will allow us to connect with targeted customer segments effectively. • In close collaboration with sales and other commercial functions, develop/refresh annual marketing plans that outline objectives, strategies & tactics that support da Vinci adoption in focus procedures. Build the necessary clinical marketing events, programs and collateral. Deliver on the expected KPIs. • Develop and cultivate existing/new KOLs by targeted specialties and segments. Collaborate with them for effective Peer-to-Peer events. Conduct formal and informal surgeon advisory boards to incorporate their feedback into our marketing strategies and tactics. • In collaboration with dV KOLs, propagate the WHY and the HOW behind Intuitive ecosystem for da Vinci platforms to generate demand from other surgeons for new trainings or expanded use. • Understand the competitive environment and develop differentiation positioning, messaging and tactics to establish Intuitive as the preferred choice of our customers. • Build relationships with key society members/leadership to establish a higher level of engagement to ensure Intuitive is seen as an integral partner for surgeon education, surgical guidelines and evidence generation. • Highly integrate clinical marketing initiatives with the Product marketing, Hospital Marketing , Academic Marketing, Patient Marketing and Marketing Communication peers for optimal development of messages, collaterals and society booth engagements. • Explore and activate the appropriate digital marketing channels such as web, social media and email marketing to reach out to the customers. • Collaborate with internal stakeholders and KOLs in developing marketing strategies, tactics and collateral for new expansion procedures and surgical techniques • Gather market intelligence and VOC including clinical, economical landscape, regulatory/policy landscape from KOLs, society leaders and key users. Elevate this to regional and corporate centers. ## Qualifications Core Competencies, Skills and Experience Requirements • At least 5 years of sales & marketing experience in healthcare industry required • Product/procedure experience in a medical device or surgical field company strongly preferred • Proven ability to develop and implement surgeon-facing marketing strategies and tactics • A proven track record of achievement, execution-oriented • Demonstrated ability to execute multiple priorities simultaneously • Strong executive presence and communication skills required • Interpersonal skills to work across different functions • Positive attitude and perseverance against headwinds • Above-average verbal and written English required • Must be well versed in MS Office Suite • Ability to travel 30% (including international) ## Additional Information Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws. We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws. U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status. Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process). For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.