Marketing Manager - Public Relations & Communications

Infosys (NSE, BSE, NYSE: INFY) is a global leader in AI first business consulting and technology services. Over 325,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. As navigators of enterprise transformation, we enable businesses in 59 countries to unlock AI value at scale. With over four decades of experience in managing the systems and workings of global enterprises, we accelerate business transformation through our AI-first value framework, deep domain expertise, and our unique ability to orchestrate innovations from our AI-native partner ecosystem. Infosys is recognized as the fastest growing IT services brand globally, committed to being a well-governed, environmentally sustainable partner for our clients where deep talent expertise, in an inclusive workplace, help them navigate their next.

We are looking for an enthusiastic and seasoned individual, brimming with fresh ideas, to join the core PR & Communications team at Infosys. We are a small, critically important and strategic team, constantly looking for newer and impactful ways of storytelling to create resonance for Infosys and our stakeholders across markets.

This individual contributor role reports into the Global PR & Communications Head. The chosen candidate will work closely with key stakeholders at Infosys, including unit heads, and the marketing and sales ecosystem.

PR/Media Strategy and Engagement

Conceptualize and execute strategic PR and Communications plans that deliver on brand and business goals
Align with the vision and purpose of Infosys and drive narratives deep into the region
Manage end-to-end PR activities - strategic campaigns, press events & releases, research reports
Monitor brand landscape for potential issues and work closely with the leadership and communications team to develop crisis communication plans, draft statements, reputation management
Crisis communications and management
Maintain and manage effective campaign budgets and effectively manage agency relationships
Drive evaluation processes, execution and KPIs on key campaigns
Coordinate the activities of PR agencies and ensure project deliverables are met
Have a finger on the pulse of the media industry and landscape and be able to identify strategic PR opportunities
Maintain excellent contacts with media in the region, and constantly seek new opportunities to grow our network

Skills Required, Success Factors

Deep understanding of the IT & Services industry:

Willingness to learn
Strong media connections
Excellent content development and presentation skills
Identifying news pegs and good at storytelling
Fluent in written and spoken English
Experienced in the business use of social media channels
Deep understanding of numbers, ability to use analytics tools, ability to create unique dashboards (data mining) and comfortable using MS Excel
Project management skills. Must be able to manage and execute multiple campaigns simultaneously
Requires ability to work in a cross-cultural / global environment and willingness to travel
Able to work confidently in a hybrid team environment

Education:

Degree level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills

Experience:

10-15 years’ experience in public relations, marketing, communications or related fields. Agency / media experience is a plus.

Education: MBA

Preferred skills: Foundational->Brand experience design->Branding->Branding strategy