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IBM

strategy consultant

1 month ago• Guangzhou, China
Viewed on February 1, 2026
Apply on company site

About Us

IBM researches, develops, manufactures, and markets technology products ranging from mainframe computers to cognitive solutions, always with a core drive to innovate and explore new fields.

• Size: 10000+ employees
• Industry: Technology

View Company Profile:

Introduction

Job Role Description: DTC Marketing Expert (Apparel/Beauty/CPG)

To architect and deliver end-to-end private domain strategies that directly drive client growth and guarantee business results

Your role and responsibilities

Key Responsibilities:

1、Strategic Architect: Design and build scalable private domain ecosystems from the ground up.

2、Growth Driver: Master omnichannel traffic (online/offline) to boost user acquisition, retention, and ROI.

3、Delivery Lead: Ensure project success (GMV, LTV) and forge long-term strategic partnerships.

4、Innovator: Codify winning methodologies and empower the team with actionable knowledge.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

Core Requirements:

1、Proven Expertise: 8+ years' experience with 5+ in hands-on new retail/private domain roles within the apparel or beauty sectors.

2、Track Record: Must have at least two verifiable 0-to-1 case studies in building and scaling private domain traffic pools.

3、Hybrid Background: Agency and brand-side (client) experience is highly preferred.

4、Strategic Skillset: Deep expertise in omnichannel traffic, data analytics, and P&L management.

Preferred technical and professional experience

Profile: Fluent English; top-tier consulting or Brand&Commerce background is a plus.

ABOUT BUSINESS UNIT:

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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For additional information about location requirements, please discuss with the recruiter following submission of your application.

Client-provided location(s): Guangzhou, China Job ID: IBM-82886Employment Type: OTHERPosted: 2025-12-29T18:44:33Apply on company site

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