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Analyst, Content Planning & Analysis

Hulu (Disney)

Analyst, Content Planning & Analysis

Hulu (Disney)

Glendale, CA, USA

·

On-site

·

Full-time

·

1w ago

Compensation

$95,600 - $116,800

Benefits & Perks

Healthcare

401(k)

Equity

Healthcare

401k

Equity

Required Skills

R

SQL

Excel

Financial modeling

PowerPoint

Job Posting Title:

Analyst, Content Planning & Analysis

Req ID:

10140952

Job Description:

Disney Entertainment (DE) is one of the three major business segments of The Walt Disney Company, consisting of Disney's entertainment media and content businesses, including its motion picture film studios, television networks and studios, direct-to-consumer streaming services, and international businesses.

The primary role of the Content Planning & Analysis (CP&A) team is to provide analytical strategy support for content valuation and investment decisions for Disney’s direct-to-consumer streaming services (Disney+ and Hulu). The team works cross-functionally across Disney Entertainment segment finance teams, direct-to-consumer strategy, data analytics, research, operations, marketing, and programming to translate DTC streaming data into financial decisions regarding the production and licensing of shows and films. The team works closely with senior leadership to provide strategic insights and help inform critical business decisions for the streaming and content businesses.

Job Summary:

​​The Analyst, Content Planning & Analysis will be responsible for analytically evaluating investment and performance of the content on the various Disney streaming platforms (Disney+, Hulu) and across multiple distribution windows. This role will work on projects involving different content categories/genres and portfolio level analyses, content engagement, third party licensing deal valuations, distribution and windowing decisions, and executive-level reporting for senior leaders. The role will also contribute to the development and application of analytical methodologies and KPI tracking for evaluating the performance of content.

Responsibilities and Duties of the Role:

Analyze content portfolio performance using R, SQL, and Excel, with a focus on portfolio health, performance benchmarks, and content economics to support strategic decision making.

Maintain, update, and curate key content metadata datasets (e.g., attributes, categorization, rights information) to ensure completeness, accuracy, and usability across reporting and analytical systems.

Develop and support content economics frameworks and financial models that inform content valuation and portfolio optimization, incorporating key revenue, cost, and margin dynamics.

Produce portfolio-level reporting and insights that synthesize financial, engagement, and strategic metrics into clear, actionable recommendations for leadership.

Required Education, Experience/Skills/Training:

  • ​​4-year degree in relevant fields (e.g., Statistics, Finance, Economics, Data Science, Business) with strong academic performance.
  • 1+ years of work experience preferably in finance/strategy roles at media/technology companies, or other quantitative fields (internship experience acceptable).
  • ​Proficiency in R, SQL, and Excel for data analysis, transformation, and modeling.
  • ​Familiarity with intermediate statistical concepts and analysis techniques.
  • ​High aptitude and enthusiasm for complex problem solving and financial modeling.
  • ​Strong communication skills, including the ability to produce executive-ready presentations in PowerPoint.
  • ​High EQ, professional maturity, and ability to engage with senior stakeholders.
  • ​Motivated, disciplined, flexible, and able to work effectively in collaborative and autonomous environments.
  • ​Demonstrated interest in the entertainment and/or tech industries.

​Preferred:

  • ​Experience in media/entertainment or technology industries.
  • ​Proven track record of automating recurring analytical or reporting processes.
  • ​Experience with Python, Tableau, Databricks, or other data analytics tools is a plus.​

The hiring range for this position in Glendale, CA is 95,600 to $116,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Direct to Consumer:

Job Posting Primary Business:

Content Planning & Analysis:

Primary Job Posting Category:

Deal Analysis

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Glendale, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-02-03

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About Hulu (Disney)

Hulu (Disney)

The happiest place on earth.

1,001-5,000

Employees

Santa Monica

Headquarters

Reviews

3.7

5 reviews

Work Life Balance

3.0

Compensation

4.0

Culture

3.0

Career

3.5

Management

3.0

60%

Recommend to a Friend

Pros

Higher compensation than competitors

Good career opportunities for management

Company trending upward with new content

Cons

Limited public information about programs

Uncertain reputation outside US market

Less well-known than some competitors

Salary Ranges

38 data points

Mid/L4

Mid/L4 · Lead Data Analyst

1 reports

$218,005

total / year

Base

$167,697

Stock

-

Bonus

-

$218,005

$218,005

Interview Experience

5 interviews

Difficulty

3.0

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 40%

Negative 60%

Interview Process

1

Online Test