POS-31672

Our mission at Hub Spot is to help millions of organizations grow better. As our customer base expands, we’re reimagining how we drive growth within it — shifting from manual, reactive motions to intelligent, AI-powered automation that connects customers to the right solutions at the right time.

The Customer Demand Automation team builds scalable programs that enhance customer experiences, streamline sales processes, and generate meaningful demand. In this role, you’ll focus on our upmarket segment: larger, more complex customers with longer sales cycles, multi-stakeholder buying committees, and highly personalized engagement. You’ll design automation that unlocks expansion opportunities at scale while giving customer-facing teams time back to do what they do best: help customers succeed.

Role Summary

As Senior Marketer, you’ll own automation programs that drive expansion within our corporate customer base. You’ll design, build, and optimize data-driven customer journeys that connect customers to the right additional products at the right moment. This is a highly collaborative, execution-focused role that blends strategic thinking with hands-on program development.

In this role, you’ll get to:

• Own email automation programs end-to-end — from strategy and segmentation to execution, reporting, and optimization.

• Design, write, and build high-performing emails, value-add assets, and automated journeys tailored to upmarket buyers and sales-assisted motions.

• Use data-driven insights and experimentation to proactively surface expansion opportunities within the install base.

• Define program metrics and regularly report on performance, identifying opportunities to improve efficiency and impact.

• Partner cross-functionally with Sales, Sales Operations, Marketing Technology, and Revenue Marketing to create cohesive, multi-channel customer experiences.

• Identify process inefficiencies and improve them through thoughtful, scalable automation.

• Contribute to best practices within the Customer Demand Automation team by sharing insights, learnings, and experimentation results.

• Translate performance data into clear, actionable recommendations that support revenue growth and improved customer experience.

What You’ll Bring

Required Qualifications

• 5+ years of experience in B2B sales, sales enablement, marketing, lifecycle marketing, growth marketing, or marketing automation.

• Proven experience building and optimizing email marketing and automation programs.

• Strong writing and communication skills with the ability to craft compelling, customer-centric messaging.

• Demonstrated ability to define metrics, analyze performance data, and apply insights to improve outcomes.

• Experience managing cross-functional projects in a fast-paced environment.

• Comfort moving between strategic planning and hands-on technical execution.

• Experience running experiments and applying growth-focused methodologies.

• Ability to operate independently within defined scope while collaborating closely with partners.

Nice-to-Have Qualifications

• Experience working with upmarket or enterprise B2B audiences.

• Background in revenue operations or customer success alignment.

• Familiarity with AI-driven marketing tools and personalization technologies.

• Experience supporting sales-assisted expansion or cross-sell motions.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under Hub Spot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in Hub Spot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about Hub Spot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks Hub Spot offers to help employees grow better.

At Hub Spot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$92,000—$138,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At Hub Spot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional Hub Spot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to Hub Spot's Career Diversity page here.

India Applicants: link to Hub Spot India's equal opportunity policy here.

About Hub Spot

Hub Spot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. Hub Spot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At Hub Spot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, Hub Spot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• Hub Spot Careers

• Life at Hub Spot on Instagram

Hub Spot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that Hub Spot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to Hub Spot's Recruiting Privacy Notice for details on data processing and your rights.