POS-2354

Senior Director, Website Strategy (Hub Spot.com)

Hub Spot.com is one of the most visited B2B SaaS websites in the world, attracting millions of visitors each month across English, French, German, Spanish, Portuguese, and Japanese markets. As Senior Director of Web Strategy, you’ll define how Hub Spot shows up to the world — helping buyers discover, learn, and buy in an era of rapidly evolving digital behavior.

You’ll lead a global team across chat, conversion rate optimization (CRO), and web strategy.
Your mission: Build a world-class, brand-defining website that helps prospects discover Hub Spot, converts interest into revenue, and sets the standard for modern web strategy in the AI era.

In this role, you’ll:

• Shape the next generation of Hub Spot.com.
  Evolve the website to meet the needs of modern buyers who arrive more informed than ever with AI-driven, personalized experiences. Define and execute a forward-looking strategy that optimizes for answer engines and human interactions alike using AI to drive discovery, conversion and engagement.

• Drive revenue.
  Own the demand goal for Hub Spot.com, driving both qualified leads and touchless purchases. Build a constant experimentation culture that uses AI and modern technology to optimize conversion and engagement. Turn innovation into measurable business impact.

• Tell Hub Spot’s story through the website.
  Bring our evolving brand and AI story to life through clear copy, design, and interaction. Ensure the site communicates how Hub Spot helps companies grow, serving as both a storytelling and selling engine.

• Deliver an exceptional experience.
  Use user research and behavioral insights to create a site that’s fast, intuitive, and helpful. Every visit should inform, inspire, and convert.

• Lead and grow a high-performing team.
  Develop and empower a global team across conversational marketing, CRO, and web strategy. Build a culture that’s data-driven, curious, and innovation-minded, equipping the team to lead in the AI era.

• Partner across Hub Spot.
  Collaborate with creative, mar-tech, brand, product marketing, and SEO/AEO to deliver experiences that balance storytelling, performance, and innovation.

We are looking for people who:

• Are hands-on technologists who stay ahead of what’s next: Fluent in personalization, testing, and conversational marketing tools, and obsessed with experimenting with new AI technologies to push the boundaries of what’s possible on the web.

• Bring 10+ years leading and scaling web strategy or digital growth in B2B SaaS, with a builder’s mindset that turns experimentation into scalable, measurable impact.

• Are strategic and customer-obsessed, understanding how modern buyers research, evaluate, and buy, and how to meet them with personalized, frictionless experiences.

• Have experience managing multilingual websites and scaling experiences globally.

• Are curious builders and problem solvers who love testing, learning, and scaling what works.

• Bring strong organizational and program management skills, leading complex, cross-functional initiatives with clarity and precision.

• Are exceptional people leaders who attract and develop top talent, can thrive in growth and change, and can inspire a world-class team ready to shape the future of web strategy.

• Excel at collaboration and communication, influencing across marketing, product, design, and engineering.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under Hub Spot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in Hub Spot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about Hub Spot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks Hub Spot offers to help employees grow better.

At Hub Spot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:$231,000—$369,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At Hub Spot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional Hub Spot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to Hub Spot's Career Diversity page here.

India Applicants: link to Hub Spot India's equal opportunity policy here.

About Hub Spot

Hub Spot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. Hub Spot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At Hub Spot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, Hub Spot is headquartered in Cambridge, MA, with employees and offices around the world.

Explore more:

• Hub Spot Careers

• Life at Hub Spot on Instagram

Hub Spot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that Hub Spot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to Hub Spot's Recruiting Privacy Notice for details on data processing and your rights.