The Asia Pacific (APAC) Brands function is responsible for ensuring that Hilton’s global brands are an attractive investment value proposition for owners in the APAC region and that they deliver experiences which attract, excite, and inspire guests in APAC. The team is also responsible for driving on-time opening of hotels across the region, promoting compliance with brand standards at hotels, and directly supporting franchised hotels.

• The Senior Manager, Strategic Planning & Innovation
• APAC will sit within the APAC Brands team and report directly to the Director, Strategic Planning & Innovation
• APAC. The role acts as a strategic analytics lead; owning the development of analyses, frameworks, and data roadmaps that embed data into everyday planning and decision-making for the APAC Brands organization.

HOW YOU WILL MAKE AN IMPACT

Your role is important, and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

• Lead analytical workstreams that support APAC brand strategy, including opportunity sizing, performance diagnostics, and bespoke analyses to inform leadership decisions.
• Build and refine financial models and business cases to support brand deployment, portfolio actions, and strategic initiatives, ensuring assumptions are robust and insights are decision-ready.
• Translate complex data into clear, executive-level insights and presentations for senior leadership, balancing analytical rigor with strong storytelling.
• Identify data, dashboard, and reporting needs for the Brands team, leveraging Power BI and Tableau to extract insights, support simple builds, and improve data accessibility and usage.

How you will collaborate with others:

• Partner closely with the Director, Strategic Planning & Innovation
• APAC, and work cross-functionally with APAC Brand, Commercial, Development, Finance, and Operations teams to align analysis with business priorities.
• Engage regularly with Global Strategy, Analytics, and Brand teams to align methodologies, adapt global frameworks to APAC contexts, and share insights.
• Participate in regular planning, strategy, and performance forums, supporting senior stakeholder discussions with data-backed insights and recommendations.
• Ensure our organization is future-ready and able to scale.

What deliverables you will take ownership of:

• Executive-ready strategy and analytics deliverables such as APAC Brand growth strategy.
• Establish and embed long‑term capabilities, structures, and processes that ensure the organization is future‑ready and able to scale.
• Core analytical frameworks and tools, including business case models and performance metrics-setting.
• Lead APAC’s target‑setting framework for brand and portfolio KPIs, including tracking and governance cadences and proactively driving corrective actions in partnership with stakeholders.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

• 8 to 10 years of experience (level dependent) in strategy, analytics, consulting, corporate planning, or relevant commercial roles; hospitality/real estate preferred but not required.
• Experience building and scaling franchise or multi‑unit businesses in APAC (hospitality, consumer, or adjacent), with a clear view of operating models, owner economics, and the region’s regulatory nuances.
• Enjoy working with ambiguity and bring structure and clarity to move decisions forward.
• Strong financial modeling capabilities (business cases, sensitivity/scenario analysis, valuation/ROI-style thinking) and advanced analytical skills (build analytical approaches, synthesize insights into actions).
• Working proficiency in Power BI and Tableau (navigate, extract insights, and support simple builds/enhancements).
• Proven ability to create executive-level presentations and communicate complex findings clearly and concisely.
• Demonstrated success working independently in a matrix organization with multiple stakeholders and shifting priorities.

It would be useful if you have:

• Experience with performance measurement frameworks, KPI target setting, and translating global methodologies to regional contexts.
• Experience developing strategy “white papers,” opportunity sizing, and segmentation analyses.
• Familiarity with hospitality metrics and/or multi-brand portfolio environments.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World’s Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!