Job Requirements

Job title: Area Director of Sales (3 hotels)

Hotels: Holiday Inn Express Toronto North York | Spark by Hilton Toronto Mississauga | Hampton Inn & Suites Ottawa West

Location: Toronto (On Site)

Responsible to: General Manager & Regional Director of Sales

Responsible for: Sales Dept

This job posting is for a position at three hotels owned and operated by an independent franchisee, not by IHG or HILTON or its affiliates. IHG and HILTON has no involvement in the hiring or day-to-day employment policies or practices of franchisees.

By submitting your résumé, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or HILTON or its affiliates, and HILTON will not be your employer.

ABOUT US

LHM Canada provides industry-leading support to its owners. We focus on managing great hotels that lead their markets in guest satisfaction, Revpar penetration, and product quality. At LHM, we believe success in the hospitality industry begins with people. They are our greatest asset and, as such, are treated this way. To learn more about LHM Canada, please visit Hotel Development, & Management | LHM Canada

The Area Director of Sales is responsible for developing, managing, and executing sales strategies across a portfolio of three hotels in the Greater Toronto Area and Ottawa to drive revenue, maximize occupancy, and achieve budgeted financial targets. This role involves researching, qualifying, and converting sales leads, managing key accounts, and cultivating new business opportunities in alignment with the property and area-level business plans. This position requires strategic oversight of sales activities, including account management, client relationship development, and coordination with operational teams to ensure seamless service and guest satisfaction. The Area Director will contribute to the creation and implementation of innovative, cost-effective sales and marketing initiatives, monitor market trends and competitor activity, and proactively adjust strategies to optimize results across all properties. This role combines hands-on sales leadership, team development, and portfolio-level business management, ensuring all revenue and occupancy goals are met or exceeded while maintaining high standards of client service and operational excellence.

Key Responsibilities

• Lead and execute strategic sales initiatives to maximize revenue, occupancy, and market share across three-hotels
• Achieve assigned budgeted sales goals and profit margins through targeted sales calls, account solicitation, cold calling, and sales blitzes
• Develop and deliver persuasive sales presentations, proposals, and lead contract negotiations
• Maintain strong awareness of market conditions, demand trends, and competitor activity; adjust strategies to address business fluctuations
• Collaborate with General Managers and the Regional Director of Sales to align rate strategies, portfolio-level sales initiatives, and multi-property campaigns
• Share market insights, performance metrics, and competitor intelligence with the Regional DOS to support area-wide revenue and occupancy goals
• Oversee solicitation, development, and retention of key accounts to drive repeat business
• Investigate, track, and follow up on all sales leads using approved trace and reporting systems
• Maintain accurate account files, production data, and sales activity records; analyze pace, trends, and performance
• Ensure all sales activity is properly documented and communicated to operational teams to support guest satisfaction
• Meet with key clients during their stay or events, including evenings and weekends as required
• Recruit, hire, train, coach, and manage sales team members across all assigned properties
• Conduct performance evaluations, provide ongoing feedback, and recommend corrective action when necessary
• Communicate clearly and professionally, both verbally and in writing, to provide direction and support collaboration
• Ensure professional and efficient use of CRM systems, sales tools, and reporting platforms
• Partner with General Managers and Regional DOS to develop and maintain a rolling 12-month sales and marketing plan
• Participate in regional planning and review meetings to support the development and execution of multi-property sales and marketing plans
• Coordinate cross-departmental efforts to support account servicing and successful event execution
• Provide timely feedback to hotel leadership regarding client comments, concerns, or service opportunities
• Conduct site inspections across all properties and promote hotel facilities, services, and special offers
• Travel locally to conduct outside sales calls, review competition, and strengthen market presence
• Represent the hotels at trade shows, industry events, networking functions, and sales blitzes
• Develop and maintain key industry partnerships and actively participate in relevant community and industry organizations
• Respond promptly and professionally to client inquiries and anticipate guest needs
• Demonstrate flexibility to work evenings, weekends, and extended hours as business requires
• Comply with company policies, attendance requirements, and professional standards
• Perform other job-related duties as assigned

Required Skills and Abilities

• Minimum 5 years of experience in a hotel sales role, preferably within a multi-property or leadership environment
• Strong verbal and written communication skills in English
• Self-motivated, results-driven, and able to work independently with a professional and even-tempered disposition
• Demonstrates a consistently professional appearance and demeanor
• Excellent interpersonal and relationship-building skills with the ability to communicate effectively with guests, clients, and internal teams
• Proven ability to solicit business, understand client needs, and resolve concerns in a friendly, positive, and solution-focused manner
• Strong teamwork skills with a willingness to support colleagues and contribute across departments as needed
• Solid understanding of hotel operations and how departments interact to deliver a seamless guest experience
• Ability to move throughout multiple hotel properties to conduct site inspections and client tours
• Strong organizational, time-management, and follow-up skills with attention to detail
• Ability to remain flexible, adaptable, and responsive in a fast-paced, multi-property environment

What We Offer

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.

We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Disclaimer

This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.