About the Role: For our Ferrero Bulgaria business unit based in Sofia, we are currently looking for Trade Marketing Specialist to execute the trade marketing activities in the Modern and Traditional trade channels in the country. The position will report to the local Trade Marketing Manager and will provide support to Sales and Marketing in the development of the Company Plan in its POS part, sharing with the team ad-hoc analysis, supporting Sales in the preparation of argumentations for customers and maintaining track of the actual in-store implementation of activities and POS materials. The Trade Marketing Specialist will proactively identify business opportunities and areas for improvement across categories, customers and channels. Ensure they are well-prepared to effectively support both Sales and Marketing teams. Main Responsibilities: At the heart of this role is the** development of the Trade Marketing Plan** for the assigned categories, shaped in accordance with the **Brand Plan** and in partnership with **Marketing**. By deep understanding customer needs, market dynamics and brand ambition, the role identifies opportunities and challenges, translates them into **listing recommendations** and sets clear **activation guidelines** for each customer. You will take full ownership of the **POS materials (POSM) journey** — from ideation and development of short and long term assets to ensure their correct usage in store, efficient **maintenance and transportation,** and disciplined cost management. Collaboration with agencies and vendors is key to delivering the most effective **POS solutions**, always in line with **Ferrero policies and procedures**. Working hand in hand with the **Sales Team**, the role helps shape impactful **in‑store solutions** that drive demand, capture **commercial opportunities** and strengthen brand visibility at the point of sale. In this role, strong operational discipline meets commercial impact. Full ownership of **POSM records** **management **ensures that documentation and order creation are handled accurately and in full alignment with policies and procedures, providing a solid foundation for flawless execution. The position plays an active role in shaping and bringing to life the company’s **Brand Plan**,** Business Activity Calendar** and **POSM budget**, contributing from preparation through follow up to ensure consistency, focus and measurable impact across the year. You will support the **Sales Team** during **contract negotiations** with assigned customers by crafting clear and persuasive **selling arguments**, translating **customer opportunitie**s into a compelling **negotiation strategy **that supports both brand and commercial objectives. The role also contributes to the development of **channel level planograms**, defining clear guidelines for **shelf, checkout and secondary placements**. By combining shopper insight with category knowledge, it helps strengthen and expand business potential across all categories. Working in close partnership with the **Trade Marketing Manager**, the role analyzes **Ferrero’s performance** across categories and customers versus **competitors**, turning data into insight to identify **key performance drivers, risks, challenges and customer level growth opportunities.** About You: We are looking for a professional who brings 3–5 years of experience in Trade Marketing, Customer or Category Management, ideally within the **FMCG environment**, where fast pace and commercial focus are part of everyday work. Experience in **Sales **is considered a strong advantage, adding valuable commercial perspective to the role. The ideal candidate understands how customers operate at different levels and knows how to manage **cross-functiona**l processes effectively. Strong **analytical skills** are essential, with the ability to turn both **internal and external data** into actionable insights, using tools such as **NIQ Nielsen, Power BI, Euromonitor and media sources** to support sound decision making. Comfort navigating **cross-functional** **organizations **and influencing stakeholders without direct authority is key to success in this role. Experience in supporting **retail activations from a shopper perspective** is expected, while a background in **sales**, **marketing or trade marketing** is considered a plus, as it brings broader business understanding and strategic sensitivity. You combine** clear communication and coordination skills** with a** structured, analytical mindset**, allowing you to balance creativity with execution discipline. **Fluency in Bulgarian and English** is required. Readiness for **occasional travel** is also important, as the role involves regular interaction with suppliers and hands on exposure to **real life implementation** in the market. Our Benefits & Perks: Careers with caring built in - discover our benefits here. About Ferrero: Ferrero began its journey in the small town of **Alba in Piedmont, Italy, in 1946.** Today, it is one of the world’s largest sweet-packaged food companies, with many **iconic brands** sold in countries all over the world. Find out more about Ferrero at ferrero.com. DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.