As PR Lead you are working in one of the central functions of The Brands Marketing & Communication team.

Reporting to Omni Sales Manager, you are responsible for project management within the PR team and to support and lead our PR agencies in their daily work as well as internal communication and employee branding activities in collaboration with stakeholders. This is to ensure we position and build the brand in line with ARKET brand plan and to drive traffic to store and online.

RESPONSIBILITY & MAIN TASKS:

• Develop and implement local PR & communication strategies to ensure sustainable and profitable business growth as well as brand awareness and brand consideration maximization.

• Craft China PR plan in line with global PR plan and local relevancy.

• Project manage PR launches & campaigns.

• Develop & maintain solid relationships with Celebrity, Media Titles, KOL, Makeup Artists, and talents to maximize brand exposure and elevate brand DNA.

• Responsible for brand events & in-store events to reinforce brand awareness and social buzz.

• Support with PR crisis communication and responsible for crisis communication in internal channels.

• Identify & explore business and PR opportunities through consumer, market and competitor trends and share insights with HQ.

• Point of contact for employee branding.

• Responsible for internal communication projects and be point of contact between H&M Group.

• 6+ years in PR & communications, experience in retail/fashion industry will be preferred.

• Strategic thinker and performance minded.

• A strong entrepreneurial and creative spirit.

• Excellent communication skills, enjoy working in a fast-paced, dynamic, and constantly changing environment.

• Strong project management skills and experienced in leading the development & cross-functional execution; and to set up optimal processes for good cooperation with internal and external partners.

• A positive mindset that always sees possibilities, improvements and simple solutions.

• Serve as a brand ambassador for The Brand.

• International experience is highly meritorious.

• Fluency in English & Mandarin (verbal and written).

This is a permanent position based in Shanghai, China under local employment terms and reports to the Omni Sales Manager.

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive:

• H&M Group staff discount
• Flexible work arrangements
• Celebration of Long Service Award
• HIP - H&M Incentive Program for Long service employee
• Health checkup
• Paid leave / Sick leave
• Supplementary Medical Insurance

Inclusion & Diversity

At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.

Ready to apply? Click on the I'M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Mainland China before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!

ARKET offers essential collections for women, men, children and the home, along with a seasonal vegetarian café and coffee shop. Inspired by simplicity, nature, and the aesthetics of slow living, the assortments features garments, objects, and food carefully made and artfully curated for a more beautiful everyday life.