Job Description

Hybrid Work Model

This position follows a hybrid work model. Being on-site 3 times per week is required.

What you will do (Responsibilities):

• Lead and execute Retail Marketing activities to support new vehicle sales across the region.

• Conduct market analysis and develop Retail Marketing strategies and tactics to achieve regional objectives.

• Analyze the regional marketing mix and define commercial policies and incentives for new vehicle sales.

• Oversee regional Retail communication planning.

• Coordinate suppliers, including advertising agencies, media, and event partners.

• Review, analyze, and approve communication materials developed by agencies.

• Provide guidance and alignment to the Dealer Network regarding N2 and N3 Retail initiatives.

• Coordinate and execute regional events such as fairs, new vehicle showcases, promotional activities within the Dealer Network, agribusiness events, and other commercial activations.

• Monitor market competitiveness, evaluate regional competition, and prepare proposals for the incentives team.

• Perform weekly tracking of sales performance and competitor activity, proposing initiatives to boost or protect sales volume.

Your skills and abilities (Required Qualifications):

• Degree in Business Administration, Marketing, Communications, Economics, Humanities, Advertising, International Relations, or related fields.

• Minimum of 5 years of experience in general marketing.

• Advanced English required.

• Strong sense of autonomy and ownership, with the ability to manage tasks end-to-end.

• Strategic thinking and effective decision‑making.

• Experience collaborating with cross-functional teams in both digital and offline environments.

• Indirect leadership capabilities to coordinate with team leads and communication partners.

• Excellent communication skills and the ability to influence others.

• High adaptability and problem‑solving orientation in dynamic environments.

• Preferably with experience in retail, sales, or commercial strategy.

What can give you a competitive edge (Preferred Qualifications):

• Experience in Retail Marketing within the automotive desirable.

• Proven track record managing multi-agency ecosystems and communication campaigns.

• Experience leading regional initiatives involving Dealer Networks or commercial partners.

• Strong analytical profile with the ability to translate insights into commercial actions.

• Experience in event planning and large-scale BTL activations.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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