Job Description

Hybrid: This position requires being on-site 3 days per week.

What you will do (responsibilities):

• Develop, curate, and manage engaging and brand‑consistent content for external platforms.

• Coordinate and execute the annual event calendar, including major brand events, mobile activations, product launches, and autoshow participation.

• Collaborate with creative agencies, media partners, influencers, and dealers to deliver high‑quality brand experiences.

• Support Go‑to‑Market strategies by creating materials, tools, and content for product launches and sales teams.

• Manage endomarketing content to strengthen internal engagement and brand culture.

• Monitor content performance and customer feedback to optimize communication strategies.

• Manage the content calendar across owned channels including website, social media, CRM, and dealer communications

• Maintain an organized and accessible repository of all brand assets.

• Ensure brand consistency in tone, messaging, and visual identity across all consumer touchpoints.

• Support the design and implementation of integrated customer experiences across the full purchase journey (awareness, consideration, purchase, and loyalty).

• Act as a liaison between marketing, product, communications, CRM, and dealer marketing teams.

• Manage timelines, deliverables, and approvals for marketing content and experiential initiatives.

• Ensure projects are delivered on time, within scope, and aligned with brand standards.

• Coordinate production processes for digital assets, events, and campaign materials.

• Develop and manage social media content calendars aligned with brand campaigns and product launches.

• Strong understanding of storytelling and brand voice across social platforms.

• Manage and track the full marketing budget, ensuring accurate planning, execution, and reporting.

Your skills and abilities (required qualifications):

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.

• 5+ years of experience in brand management, content creation, event coordination, or marketing roles.

• Proven experience executing product launches and brand initiatives.

• Strong communication skills with exceptional attention to detail.

• Proficiency with digital tools, content management platforms, and marketing systems.

• Strong organizational and project‑management skills in fast‑paced environments.

• Ability to identify, coordinate, and manage partnerships with influencers and content creators to amplify brand campaigns.

• Hands-on experience managing brand accounts across major platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn.

• Strong awareness of emerging social media trends, viral formats, and cultural moments relevant to automotive audiences.

• Experience managing and analyzing marketing budgets (100% ownership).

• Advanced English (conversational and capable of delivering presentations).

• Ability to work both independently and collaboratively with cross‑functional teams.

What can give you a competitive edge (preferred qualifications):

• Previous experience working with media agencies, influencers, and brand‑experience partners.

• Experience collaborating with dealer networks or commercial teams.

• Background in large‑scale event execution and multi‑agency coordination.

• Experience in endomarketing initiatives.

• Familiarity with consumer product launches over service‑focused industries.

• Strong storytelling and visual communication skills.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.