Description:

Role Overview:

We are looking for a Senior Brand Lead to join our team and act as a true brand owner. This role requires someone with strong strategic judgment, hands-on execution capability, and the confidence to lead complex brand initiatives independently.

The ideal candidate has already led multiple brand campaigns end-to-end, is comfortable working with data, and can manage cross-functional teams and agencies with minimal supervision.

Key Responsibilities:

Brand & Campaign Leadership

• Lead brand campaigns end-to-end: strategic brief, creative development, execution, tracking, and post-campaign analysis.
• Translate business objectives into clear brand and communication strategies.
• Ensure brand consistency across all touchpoints.

Data & Insights:

• Analyze brand, consumer, and performance data to identify insights and growth opportunities.
• Track and report on key brand and campaign KPIs.
• Turn data into clear recommendations and action plans.

Cross-Functional & Agency Management:

• Lead and coordinate external agencies.
• Partner with internal teams such as Sales, Product and Performance.
• Manage complex timelines, multiple projects, and shifting priorities.

Strategic Partnership

• Act as a strategic sparring partner to the rest of the team.
• Have contact with Chevrolet's global team.
• Support annual brand planning, launches, and key growth initiatives.
• Take ownership of strategic projects and represent the brand when needed.

Candidate Profile

Experience

• 5+ years of experience in Brand Marketing, Brand Strategy, or similar roles.
• Proven experience leading end-to-end brand campaigns.
• Experience working with agencies and cross-functional teams.
• FMCG, automotive, retail, or similar industries preferred.

Capabilities

• Strong strategic thinking combined with excellent execution skills.
• High comfort level with data analysis and insight-driven decision making.
• Excellent project management and prioritization skills.
• Clear, confident communicator with strong stakeholder management.
• Ability to influence without formal authority.

Seniority Expectations

• This role requires autonomy, judgment, and accountability.
• The candidate should be capable of operating as a brand owner when required.
• Prior experience making trade-offs and navigating ambiguity is expected.

Work Properly.

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us:

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us email protected or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.