Consumer & Market Intelligence Associate, Morning Foods

OVERVIEW As one of the world’s leading food companies, General Mills operates across the globe with more than 100 recognizable consumer brands, including: Cheerios, LÄRABAR, Pillsbury, Yoplait, Annie’s Homegrown, Totino’s, Epic Provisions and Blue Buffalo. The Consumer and Market Intelligence team within the Morning Foods Operating Unit is seeking an Associate to lead consumer insights to guide innovation and renovation. We’re looking for a passionate and agile Market Research professional with a growth mindset who can work independently in a fast-paced business environment as part of the Consumer and Market Intelligence team. KEY ACCOUNTABILITIES Consumer & Market Insights for brands such as Cheerios, Chex, Lucky Charms, and Yoplait Yogurt. A key business partner to Marketing and cross-functional teams. Understand business challenges to effectively design and execute learning plans that will deliver actionable insights to guide Brand Innovation and Renovation. Synthesize knowledge across many data sources to identify the most compelling insights & consumer problems that will lead to business growth. Use effective storytelling to influence and guide brand innovation, planning and initiatives Be the voice of the consumer, ensuring that the entire cross-functional team is empowered to make consumer first decisions MINIMUM QUALIFICATIONS Bachelor’s degree in Marketing, Market Research, Statistics, Mathematics, Data Analytics, Economics, Anthropology, Sociology, Psychology, or related field 2-3 years of experience in Consumer Insights or related field Experience working independently with cross-functional teams in a highly dynamic environment Ability to synthesize data to build and tell a consumer story with credibility Ability to handle multiple projects at one time Can effectively navigate ambiguity and work in an agile environment PREFERRED QUALIFICATIONS MBA or Master’s Degree in related field Prior experience in consumer insights or a client facing role in a research agency Experience with agile and iterative learning methods Expertise in a variety of traditional and modern qualitative and quantitative research techniques, specifically for innovation, branding & packaging Experience using Nielsen scanner and panel data to diagnose business performance and guide strategy Self-starter who’s able proactively find ways to add value COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.