Marketing Data Analyst

General Mills is seeking a Technical Data Analyst to be responsible for the coordination, execution, management and oversight of marketing technology capabilities. The Analyst will serve as a resident expert for cross-channel, data-targeted marketing technology efforts, ensuring executional excellence across business, vendor and technical teams. The Analyst is responsible for understanding both the technical capabilities of marketing technology tools and the goals and execution of the marketing campaigns. This role is part of the Marketing Services and Operations organization, which uses technology to bring General Mills’ marketing plans to life with a focus on delivering the right content to the right consumer at the right time. MAIN RESPONSIBILITIES Collaborate with GMI marketing and vendor teams to define data-driven personalization executions with a lens into data structure, consumer segmentation, content metadata, and maintenance. Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them. Execute upon and contribute to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities and services. Gather project requirements from internal business clients; translate requirements into technical documents, identifying and eliminating gaps and risks; communicate requirements to technical teams in their own terms. Likewise, translate progress and questions of technical teams back to business clients in their own terms. Understand, document, and communicate timelines, priorities, delivery, and measurement across technology and marketing clients. Assist with marketing technology tool operations, ensuring seamless execution of audience development, campaign creation, and content delivery across teams. Develop, document, and execute standard processes for cross-channel campaign delivery. Develop and maintain internal and external cross-functional networks to support the goals of the organization. Minimum qualifications B.S. or B.A. degree in business, marketing, statistics, CIS, Information Technology or related field, or relevant experience in a data or analyst position 3-5 years of data and/or analytics experience; 10 years without BA/BS Experience with writing SQL, SAS, or other programming language Experience with relational data, preferably writing analytical queries Understanding of website or system design and implementation Familiarity with marketing technology tools and vendors (such as Acoustic/email marketing, Google Analytics/site analytics, Sitecore/site content management, Double Click/ad serving) Experience in consumer-focused roles with strong business acumen Proven track record coordinating multiple projects Exceptional organization, project management, and communication skills Additional Skills/experiences Leadership presence Ability to function autonomously with a strong sense of ownership Ability to make decisions and work through ambiguity Ability to understand multiple perspectives and be able to advise a wise course of action Process-driven, continuous improvement mindset COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.