Great things are happening in the Europe and Australia (EUAU) region.

Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand.

We are energized by over 150 years of bringing people together with the food they love.

With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU.

In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

The Opportunity:

Marketing Manager Are you a passionate marketer with a strong consumer mindset and the ambition to drive brand growth in a dynamic and competitive environment?

Do you thrive at the intersection of strategy and execution, translating consumer insights into impactful marketing plans that deliver results?

If you are energized by building brands, driving innovation, and collaborating across teams to unlock growth, this opportunity could be the next exciting step in your career.

We are seeking a passionate and results-driven Marketing Manager to join our team in Madrid.

In this pivotal role, you will be the voice of the consumer, responsible for driving all elements of the marketing mix to generate high levels of growth through demand generation and new household recruitment across Spain and Portugal.

Key Responsibilities:

Strategic Planning & Execution: Lead the development and execution of long-term (multi-annual) and annual business plans, defining growth strategies and key performance indicators aligned with regional brand strategy.

Cross-Functional Leadership: Champion a growth mindset while leading cross-functional teams (Sales, Category Management, Finance, Supply Chain, etc.) to ensure excellence in plan execution and achieve financial year and 3-year operating plan targets.

Performance Analysis & Optimization: Own the brand section in monthly business reviews, analyzing performance, identifying growth opportunities, mitigating risks, and closing any deviations or gaps.

Innovation & Opportunity Identification: Proactively identify and bring forward new opportunities across all marketing levers to accelerate brand performance and market share.

Integrated Campaign Development: Build and execute effective, innovative, and large-scale activation plans, including new product development (NPD) launches, media campaigns, point-of-sale (POS) visibility, and brand experiences, to drive brand equity growth and superior ROI.

Media Strategy: Develop efficient and innovative media plans that strategically balance short-term ROI with long-term brand equity objectives.

Consumer & Market Expertise: Act as the expert for the Spanish & Portuguese consumer, collaborating with regional and cluster teams to develop market-specific innovations, renovations, and communication plans that drive success.

Shopper Marketing: Develop and deliver strong 360º consumer and shopper activation plans, including the development and execution of local shopper initiatives for both brick-and-mortar and e-commerce channels.

Build strong relationships and networks across the organization to drive focus on the Iberia market.

Build, grow and nurture the marketing team (1 permanent and 1 intern) Qualifications: Education: Bachelor’s Degree required; MBA or other graduate degree preferred.

Experience: 8-10 years of progressive marketing experience within the FMCG sector.

Minimum 3 years in a Head of Brand or similar leadership role.

Commercial experience is a significant advantage.

Proven experience in team management.

Language: Fluent in English (C1 level required); proficiency in French is a plus.

Technical Skills:

Proficient in Microsoft Office Suite.

Organizational Acumen: Demonstrated ability to navigate and thrive in a matrix organizational structure.

Key Competencies:

Passion & Resilience: Driven by a strong passion for brands and the ability to navigate challenges with resilience.

Leadership & Collaboration: Strong personal and team management skills, fostering collaboration and driving results.

Analytical & Execution Focused: Exceptional analytical capabilities combined with a strong focus on execution and delivering tangible outcomes.

Growth & Creative Mindset: Possesses a strong growth orientation and a creative approach to problem-solving and opportunity identification.

Results-Oriented: Highly focused on achieving and exceeding business objectives.

What we offer: Work with Heart – Flexibility is part of our culture.

Our hybrid work policy encourages connection and collaboration, with an average of two days per week in the office.

We also embrace smart working hours, including early Friday finishes and a reduced summer schedule in July and August.

Health & Wellbeing – From your first day, you’ll have the opportunity to join our private health insurance plan.

We also offer annual medical check-ups, flu vaccinations, and accident & life insurance coverage to support your physical and mental wellbeing.

Your Future, secured – We care about your long-term plans.

That’s why we offer enhanced contributions to a private pension plan, helping you plan for what’s ahead.

Everyday Perks – Enjoy daily meal vouchers and access to a flexible compensation plan that lets you customize your benefits — whether it’s transportation, training, childcare, or additional health coverage.

Time to Recharge – Our generous annual leave policy includes vacation days and personal time to ensure you can fully disconnect and recharge.

Make an Impact – We believe in giving back to the communities where we operate.

Each year, employees have the opportunity to participate in company-organized volunteering initiatives during working hours.

Grow with Purpose – You’ll also benefit from exclusive product discounts and the support of a people-first culture that values growth, belonging, and purpose.

At General Mills, we believe in a culture that balances performance with purpose.

You’ll be part of a diverse, dynamic, and people-centered organization that values your growth, wellbeing, and ambition.

Join us – Hungry to Shape the Future.

The Opportunity:

Marketing Manager Are you a passionate marketer with a strong consumer mindset and the ambition to drive brand growth in a dynamic and competitive environment?

Do you thrive at the intersection of strategy and execution, translating consumer insights into impactful marketing plans that deliver results?

If you are energized by building brands, driving innovation, and collaborating across teams to unlock growth, this opportunity could be the next exciting step in your career.

We are seeking a passionate and results-driven Marketing Manager to join our team in Madrid.

In this pivotal role, you will be the voice of the consumer, responsible for driving all elements of the marketing mix to generate high levels of growth through demand generation and new household recruitment across Spain and Portugal.

Key Responsibilities:

Strategic Planning & Execution: Lead the development and execution of long-term (multi-annual) and annual business plans, defining growth strategies and key performance indicators aligned with regional brand strategy.

Cross-Functional Leadership: Champion a growth mindset while leading cross-functional teams (Sales, Category Management, Finance, Supply Chain, etc.) to ensure excellence in plan execution and achieve financial year and 3-year operating plan targets.

Performance Analysis & Optimization: Own the brand section in monthly business reviews, analyzing performance, identifying growth opportunities, mitigating risks, and closing any deviations or gaps.

Innovation & Opportunity Identification: Proactively identify and bring forward new opportunities across all marketing levers to accelerate brand performance and market share.

Integrated Campaign Development: Build and execute effective, innovative, and large-scale activation plans, including new product development (NPD) launches, media campaigns, point-of-sale (POS) visibility, and brand experiences, to drive brand equity growth and superior ROI.

Media Strategy: Develop efficient and innovative media plans that strategically balance short-term ROI with long-term brand equity objectives.

Consumer & Market Expertise: Act as the expert for the Spanish & Portuguese consumer, collaborating with regional and cluster teams to develop market-specific innovations, renovations, and communication plans that drive success.

Shopper Marketing: Develop and deliver strong 360º consumer and shopper activation plans, including the development and execution of local shopper initiatives for both brick-and-mortar and e-commerce channels.

Build strong relationships and networks across the organization to drive focus on the Iberia market.

Build, grow and nurture the marketing team (1 permanent and 1 intern) Qualifications: Education: Bachelor’s Degree required; MBA or other graduate degree preferred.

Experience: 8-10 years of progressive marketing experience within the FMCG sector.

Minimum 3 years in a Head of Brand or similar leadership role.

Commercial experience is a significant advantage.

Proven experience in team management.

Language: Fluent in English (C1 level required); proficiency in French is a plus.

Technical Skills:

Proficient in Microsoft Office Suite.

Organizational Acumen: Demonstrated ability to navigate and thrive in a matrix organizational structure.

Key Competencies:

Passion & Resilience: Driven by a strong passion for brands and the ability to navigate challenges with resilience.

Leadership & Collaboration: Strong personal and team management skills, fostering collaboration and driving results.

Analytical & Execution Focused: Exceptional analytical capabilities combined with a strong focus on execution and delivering tangible outcomes.

Growth & Creative Mindset: Possesses a strong growth orientation and a creative approach to problem-solving and opportunity identification.

Results-Oriented: Highly focused on achieving and exceeding business objectives.

What we offer: Work with Heart – Flexibility is part of our culture.

Our hybrid work policy encourages connection and collaboration, with an average of two days per week in the office.

We also embrace smart working hours, including early Friday finishes and a reduced summer schedule in July and August.

Health & Wellbeing – From your first day, you’ll have the opportunity to join our private health insurance plan.

We also offer annual medical check-ups, flu vaccinations, and accident & life insurance coverage to support your physical and mental wellbeing.

Your Future, secured – We care about your long-term plans.

That’s why we offer enhanced contributions to a private pension plan, helping you plan for what’s ahead.

Everyday Perks – Enjoy daily meal vouchers and access to a flexible compensation plan that lets you customize your benefits — whether it’s transportation, training, childcare, or additional health coverage.

Time to Recharge – Our generous annual leave policy includes vacation days and personal time to ensure you can fully disconnect and recharge.

Make an Impact – We believe in giving back to the communities where we operate.

Each year, employees have the opportunity to participate in company-organized volunteering initiatives during working hours.

Grow with Purpose – You’ll also benefit from exclusive product discounts and the support of a people-first culture that values growth, belonging, and purpose.

At General Mills, we believe in a culture that balances performance with purpose.

You’ll be part of a diverse, dynamic, and people-centered organization that values your growth, wellbeing, and ambition.

Join us – Hungry to Shape the Future.