
Digital Product Specialist - Blue Buffalo
포지션 소개
“Love Them Like Family, Feed them Like Family”. This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumers (Pet Parents). This role is key to Blue Buffalo’s growth strategy: cultivating deeper, more meaningful relationships with consumers (Pet Parents) that will drive incremental value and loyalty to Blue Buffalo. Blue Buffalo wants to be there to support consumers (Pet Parents) during all the moments that matter in their lives, so more consumers (Pet Parents) who love them like family can feed them like family. We are seeking an Experience Product Specialist to join our Blue Buffalo Experience Product Team and report to the Experience Digital Product Manager (Loyalty). In this role, you will leverage your technical expertise and understanding of consumer (Pet Parent) needs to empower Blue Buffalo’s experience strategy by supporting the evolution of BLUE’s Experience Platform, enabling new and differentiated consumer (Pet Parent) experiences. As the Experience (Digital) Product Specialist, you will guide and support experience product operations and activities, working cross-functionally to ensure experiences deliver on Consumer (Pet Parent) needs across the moments that matter. Experience (Digital) Product Management Work with Experience Product Manager(s) to deliver upon the experience vision and strategy through the development and launch of Loyalty products and features, working closely with the Consumer (Pet Parent) Relationship Engagement team. Support the delivery of the experience product roadmap and prioritization of efforts; working with the Experience Product Manager to gather/define requirements and business case authoring. Execute on the experience product roadmap in support and in alignment with the experience strategy. Support the Experience Product Manager(s) in maintaining the product backlog and ensure business readiness related to platform/functionality updates, changes to and any new platform implementations, leveraging marketing and consumer insights and behaviors to continuously optimize and prioritize efforts. Shop/Bundles Operations & Support Partner cross-functionally (i.e., BLUE Mar Tech, Marketing, CRM, Channel Activation, Operations, Supply Chain, Customer Care) to identify, create and manage the delivery of new product bundles across experience platforms (mobile/web) to meet evolving consumer (Pet Parent) needs. Collaborate cross-functionally (i.e., Performance & Optimization, Experience, Supply Chain, Operations and Finance teams) to understand product demand and inventory; working to project manage the end-to-end operational process for the delivery of new shop/bundle features across experience platforms. Own and conduct day-to day operational tasks tied to experience products (Shop/Bundles), partnering with cross-functional peers (i.e., Marketing, CRM, Supply Chain and Channel Activation). Other Responsibilities as Requested Work with Legal, Compliance and other functional teams, as needed to ensure regulatory compliance across experience (digital) product efforts. Qualification Bachelors Degree in Marketing or related field 2-3 years in a Digital Marketing or related Marketing role, preferably as a Digital Product Manager Strong understanding of omni-channel experience delivery and operations management Experience with digital product management and Marketing Operations Adept at working with cross-functional teams (i.e., Brand, Customer Service and Finance) and managing dependencies tied to product roadmap Experience working in agile rhythms Strong troubleshooting skills, tenacity and resilience; ability to self-learn on the fly Must be able to work in an environment with free-roaming companion pets Preferred Qualifications Ability to handle multiple simultaneous projects while effectively balancing scope, resourcing, time, and quality Self-starter with ability to clearly communicate and execute against strategic initiatives with minimal oversight Positive attitude, leadership qualities, and flexible team-oriented approach to working with others Experience and/or knowledge of DTC commerce platforms (ex. Shopify, Wix) and knowledge of DTC fulfillment operations Pet enthusiast preferred COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
복지 및 혜택
•401k
•유급 휴가
•교육비 지원
General Mills 소개
Wilton
본사 위치