We are seeking a highly experienced and results-oriented Head of Ecommerce Capabilities to significantly accelerate sales growth via digital modalities across all major customers with a differential focus on all major pureplay platforms and Walmart in the North America Pet Segment.

This leadership role requires a proven track record of success in developing and executing e Commerce strategies, building capabilities to transform, building strong customer relationships, and driving significant revenue growth.

This role reports to the Vice President, Sales for the North America Pet segment, and leads a high-performing cross-functional team.

This leader will inspire and enable the team to deliver outsized impact through best-in-class execution and strategic customer engagement.

The ideal candidate will possess exceptional negotiation skills, a deep understanding of the e Commerce landscape, and the ability to collaborate effectively across multiple teams and functions.

Key Responsibilities Strategic Growth & Customer Management:

Partner with customer teams to accelerate key customer partnerships.

This includes developing relationships with digital leaders, partnering to build JBPs that accelerate digital growth and building capabilities to advance customer performance.

Provide ongoing customer support, proactively addressing issues and ensuring alignment on business goals.

Translate overarching commercial strategies into effective pureplay execution.

This involves collaborating with sales strategy and planning teams to align trade investment strategies, develop differentiated commercial investment plans and sell-in narratives tailored to customer objectives, and negotiate trade and consumer pricing that balances growth with profitability targets.

Regularly track account performance, monitor compliance, and adapt tactics to achieve KPIs.

Drive e Commerce activation and forecasting.

This includes deploying strategic initiatives (e.g., new shoppable content formats, digital test zones), managing demand forecasts by considering factors such as discontinuations, promotions, competitive shifts, and market trends, and collaborating with internal teams to ensure consistent strategy deployment across all accounts.

Actively partner across business teams including partnership on the e Commerce innovation pipeline by identifying and developing new ideas.

Omnichannel Capability Development & Enablement: Effectively articulate to business and senior leadership teams what is happening across e Commerce—what’s driving sales, what risks exist, and what actions are needed to address them.

Provide lens on competitive landscape and where opportunities exist.

Lead the development and scaling of e Commerce capabilities.

This involves partnering with global e Commerce teams to build and implement insights and capabilities, identifying and implementing optimal technology solutions (e.g., data ingestion, analytics, content management), and driving alignment on best practices, KPIs, and benchmarks across teams.

Share learnings and tools with other regional markets, adapting best practices as needed.

Coach and elevate internal and customer-facing teams across functions.

This includes developing and delivering e Commerce training programs covering topics such as digital shelf analytics, paid search management, content optimization, and marketplace strategy.

Align e Commerce strategy with the learning roadmap to ensure teams have the necessary skills to drive online business growth, customer development and revenue.

Enable e Commerce activation across teams and customers.

This involves collaborating with customer-facing teams and sales leaders to integrate e Commerce objectives into joint business plans, regular reviews, and quarterly business reviews.

This also includes partnering with marketing teams to allocate appropriate funding to digital channels, enhancing online product portfolio, aligning paid search investments with overall goals, monitoring content execution, supporting assortment planning, and serving as a subject matter expert for category management, working with retailers on aspects such as navigation, search optimization, and shelf placement.

People Leadership: Lead, coach, and develop a high-performing team, creating a culture of accountability, collaboration, and continuous improvement.

Minimum Requirements Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred. 10+ years of experience in e Commerce, with at least 5 years in a leadership role.

Proven track record of success in driving significant e Commerce revenue growth.

Deep understanding of the e Commerce landscape, including major pure-play platforms and intermediaries.

Exceptional negotiation and relationship-building skills.

Strong analytical and problem-solving skills.

Excellent communication and presentation skills.

Proficiency in Microsoft Office Suite and e Commerce analytics tools.

Travel ~25% of the time (key customer, industry and internal events).

Preferred Qualifications:

Experience: working with CPG brands.

Experience: working in a pureplay retailer.

Experience: with data analytics and reporting tools.

Experience: managing and mentoring teams.

Experience: with Pet Food Category

Salary: Range The salary range for this position is $203500.00 - $305500.00 / Annually.

At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role.

The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc.

As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being.

We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.

Benefits may vary by role, country, region, union status, and other employment status factors.

You may also be eligible to participate in an annual incentive program.

An incentive award, if any, depends on various factors, including, individual and organizational performance.

Reasonable Accommodation Request If you need to request an accommodation during the application or hiring process, please fill out our online accommodations request form by following this link: Accommodations Request.

We are seeking a highly experienced and results-oriented Head of Ecommerce Capabilities to significantly accelerate sales growth via digital modalities across all major customers with a differential focus on all major pureplay platforms and Walmart in the North America Pet Segment.

This leadership role requires a proven track record of success in developing and executing e Commerce strategies, building capabilities to transform, building strong customer relationships, and driving significant revenue growth.

This role reports to the Vice President, Sales for the North America Pet segment, and leads a high-performing cross-functional team.

This leader will inspire and enable the team to deliver outsized impact through best-in-class execution and strategic customer engagement.

The ideal candidate will possess exceptional negotiation skills, a deep understanding of the e Commerce landscape, and the ability to collaborate effectively across multiple teams and functions.

Key Responsibilities Strategic Growth & Customer Management:

Partner with customer teams to accelerate key customer partnerships.

This includes developing relationships with digital leaders, partnering to build JBPs that accelerate digital growth and building capabilities to advance customer performance.

Provide ongoing customer support, proactively addressing issues and ensuring alignment on business goals.

Translate overarching commercial strategies into effective pureplay execution.

This involves collaborating with sales strategy and planning teams to align trade investment strategies, develop differentiated commercial investment plans and sell-in narratives tailored to customer objectives, and negotiate trade and consumer pricing that balances growth with profitability targets.

Regularly track account performance, monitor compliance, and adapt tactics to achieve KPIs.

Drive e Commerce activation and forecasting.

This includes deploying strategic initiatives (e.g., new shoppable content formats, digital test zones), managing demand forecasts by considering factors such as discontinuations, promotions, competitive shifts, and market trends, and collaborating with internal teams to ensure consistent strategy deployment across all accounts.

Actively partner across business teams including partnership on the e Commerce innovation pipeline by identifying and developing new ideas.

Omnichannel Capability Development & Enablement: Effectively articulate to business and senior leadership teams what is happening across e Commerce—what’s driving sales, what risks exist, and what actions are needed to address them.

Provide lens on competitive landscape and where opportunities exist.

Lead the development and scaling of e Commerce capabilities.

This involves partnering with global e Commerce teams to build and implement insights and capabilities, identifying and implementing optimal technology solutions (e.g., data ingestion, analytics, content management), and driving alignment on best practices, KPIs, and benchmarks across teams.

Share learnings and tools with other regional markets, adapting best practices as needed.

Coach and elevate internal and customer-facing teams across functions.

This includes developing and delivering e Commerce training programs covering topics such as digital shelf analytics, paid search management, content optimization, and marketplace strategy.

Align e Commerce strategy with the learning roadmap to ensure teams have the necessary skills to drive online business growth, customer development and revenue.

Enable e Commerce activation across teams and customers.

This involves collaborating with customer-facing teams and sales leaders to integrate e Commerce objectives into joint business plans, regular reviews, and quarterly business reviews.

This also includes partnering with marketing teams to allocate appropriate funding to digital channels, enhancing online product portfolio, aligning paid search investments with overall goals, monitoring content execution, supporting assortment planning, and serving as a subject matter expert for category management, working with retailers on aspects such as navigation, search optimization, and shelf placement.

People Leadership: Lead, coach, and develop a high-performing team, creating a culture of accountability, collaboration, and continuous improvement.

Minimum Requirements Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred. 10+ years of experience in e Commerce, with at least 5 years in a leadership role.

Proven track record of success in driving significant e Commerce revenue growth.

Deep understanding of the e Commerce landscape, including major pure-play platforms and intermediaries.

Exceptional negotiation and relationship-building skills.

Strong analytical and problem-solving skills.

Excellent communication and presentation skills.

Proficiency in Microsoft Office Suite and e Commerce analytics tools.

Travel ~25% of the time (key customer, industry and internal events).

Preferred Qualifications:

Experience: working with CPG brands.

Experience: working in a pureplay retailer.

Experience: with data analytics and reporting tools.

Experience: managing and mentoring teams.

Experience: with Pet Food Category