This position leads the development and execution of impactful marketing strategies and programs to elevate the Ford brand, drive demand generation, and achieve sales and market share targets in alignment with local business objectives.

The position will work closely with:

Internal:

• Sales & Marketing Teams

• PR, FCSD , Plant, Finance & Legal Teams

External:

• Ford Dealer Network, Agencies

• Regional Ford Teams

Education & Experience:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field is typically required. A master's degree can be an advantage.

• Minimum of 10 years of progressive experience in marketing, sales or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.

• At least 7 years of experience in a managerial capacity, demonstrating leadership, team management, and decision-making skills

Key Skills & Competencies:

• Leadership & Management: Proven ability to lead and motivate teams, delegate effectively, and drive results through others.

• Analytical & Problem-Solving Skills: Strong analytical capabilities to gather, interpret, & analyze data to identify trends, solve complex problems, and make informed decisions.

• Strategic Thinking: Ability to think strategically, anticipate market dynamics, and develop long-term plans that align with business objectives.

• Communication & Presentation Skills: Excellent written and verbal communication skills(English & Vietnamese), with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.

• Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work.

• Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), AI Automations and relevant sales and marketing software.

Industry & Market Knowledge:

• Strong understanding of sales & marketing operations, with practical experience of marketing concepts implementation supporting the sales team.

• Experience working with dealerships, retailers, or a similar network-based distribution model is highly desirable.

• Ability to quickly learn and adapt to the dynamics of the automotive industry

Personal Attributes:

• Proactive, results-oriented, and driven to succeed in a fast-paced environment.

• Strong work ethic, with the ability to work independently and as part of a team.

• Excellent interpersonal skills, with the ability to build and maintain strong collaborative relationships with internal and external stakeholders.

• Willingness and ability to travel across the market to proactively meet with customers, Ford, and competitive dealerships to know the market dynamics.

Strategic Marketing Planning:

• Develop comprehensive brand marketing strategies for new product launches, ensuring alignment with global/IMG/ASEAN strategies and FVL’s vision.

• Support conducting market research and competitive analysis to inform effective business planning and strategy development.

• Lead the creation and implementation of actionable marketing plans to achieve targets.

Brand Management and Positioning:

• Develop and execute marketing activities to build and sustain strong brand awareness, consideration, and purchase intent for Ford.

• Implement global best practices to elevate Ford's brand image and market share in Vietnam.

• Foster effective communication strategies to engage customers, prospects, and consumers.

• Collaborate closely with agencies to ensure brand consistency and effective campaign execution.

Marketing & Events:

• Develop and execute impactful monthly marketing, brand promotion, and partnership programs aligned with company initiatives and sales objectives.

• Lead the development and execution of multi-channel marketing campaigns, encompassing digital, social media, events, and more.

• Analyze campaign and event performance, provide regular reports, and continuously optimize strategies based on data-driven insights.

Ecommerce & Digital Marketing

• Lead the development of digital assets for advertising campaigns & company websites.

• Manage marketing programs across Ecommerce platforms to drive online sales and customer engagement.

• Develop and execute multi-channel demand generation strategies to acquire new customers and accelerate revenue growth.

• Analyze and optimize digital campaigns to maximize conversion rates, collaborating closely with sales teams for seamless lead qualification.

Budget & Agency Management

• Strategically allocate marketing budgets across various programs and campaigns to maximize impact and achieve business objectives.

• Manage agency relationships (social media, events, strategy, CRM) ensuring alignment with marketing goals and efficient agency operations.