The Service Marketing Manager will lead Vietnam FCSD in:

• Growing all aspects of aftersales business activities & customer retention activities, including Accessory, Extended Service Business and Ford Ensure (partnership with Insurance Companies in growing car collision business)

• Building the sales of Ford Parts in aftermarket through dealers and/or independent parts wholesale distributors

I. Service Marketing:

1. Strategic Leadership & Planning

• Develop and implement the Vietnam FCSD Parts & Service Marketing strategy in alignment with IMG regional directions.

• Collaborate with Revenue Management teams to develop parts pricing strategies that balance competitive positioning with profit maximization.

• Champion the brand promise within the service environment, ensuring service branding is integrated into all Marketing & Sales communications.

2. Program Deployment & Sales Growth

• Lead the deployment of foundational commodity programs (Tires, Batteries, Oil, and Brakes) by interfacing with regional Commodity Teams.

• Manage the end-to-end lifecycle of tactical marketing campaigns, from development to post-campaign ROI analysis, to drive sales and retention.

• Drive penetration of Ford Genuine Accessories and implement Supplier Based Accessory (SBA) opportunities following regional operating guides.

• Oversee the Extended Service Business and service protection products (e.g., Vehicle Report Card, Ford Ensure) to minimize customer defection.

3. Data-Driven Marketing & CRM

• Champion the implementation and utilization of the Unified Database (UDB) to capture and analyze customer transaction data from the dealer network.

• Lead CRM activities, including the launch of predictive service marketing tools, to help dealers proactively engage with customers.

• Utilize data insights to identify market opportunities and refine targeting strategies.

4. Dealer & Stakeholder Management

• Act as the primary interface between Vietnam operations and IMG FCSD teams.

• Ensure the dealer network is fully aligned with national strategies through effective program launches, training, and communication.

• Collaborate with Brand Protection teams to ensure all marketing materials and packaging meet Ford’s global standards.

5. Financial & Budgetary Oversight

• Manage the FCSD Fixed and Variable Marketing budgets, ensuring all expenses is optimized and delivers measurable value.

• Conduct regular "Back to Basics" reviews to ensure operational excellence in all marketing activities.

II. Parts Wholesales:

1. Strategic Network Development & Planning

Analysis of the market landscape and competitor activities to identify untapped opportunities for Ford genuine parts & define and execute Parts Wholesale Strategy to increase revenue and penetration.

2. Supply Chain Governance

• Establish distributor credit limits, monitor payment performance, and manage commercial risk to ensure the financial health of the wholesale channel.

• Ensure parts availability and minimize delivery lead times

• Monitor distributor inventory health and conduct regular "cost-to-serve" and margin analyses to ensure the wholesale business remains profitable for both Ford and its partners.

3. Distributor Selection & Sales Growth

• Select and assess potential candidates to be FADs.

• Ensuring Pre-Launch Readiness (IT system, warehouse, etc,…), developing incentive programs (VM/FM), resolving the issue and maintaining relationship

• Strategic Analytics to identify "lost sales" and pinpoint specific opportunities for growth, tracking performance versus objectives

1. Education background: Bachelor or Master's degree in marketing, Economic, International Business, Business Admin. M.B.A., engineering or related fields

2. Experience: 5-7 years’ experience in marketing, sales, or service in automotive industry

• Experience in Wholesale/Retail Marketing and Business Development. Experience in marketing and sales of aftermarket product commodities in automotive business

• Business planning and project management skills are necessary

• Ford OS Leadership, Presentation, and Good Interpersonal Skills are required. Fluency in English

Others: 

• Be able to travel either upcountry or abroad

• Be Able to work in flexible hours and different time zones

• Demonstrate Integrity and Enthusiastic with Creativity and Learning skills