Job Posting Title: Specialist, Marketing Req ID: 10126045 Job Description: The ideal candidate will play a pivotal role in boosting brand visibility, deepening customer engagement, and accelerating sales growth through data-driven marketing strategies tailored to China’s dynamic digital landscape. **Key Responsibilities** - Assist in developing the overall marketing strategy and calendar for eCommerce platform, aligning campaigns with product launches, sales targets, market opportunities, traffic goals and engagement objective. - Coordinate with internal teams and external agencies to ensure timely delivery of campaign materials and assets for activation. - Track campaign performance against goals, review key metrics, and generate actionable insights to improve future strategies and activations. - Analyze customer behavior to identify purchase patterns and repeat-purchase trends to drive loyalty, retention, and long-term business growth in China market. - Stay up to date with consumer trends, competitor activities, platform updates, and promotional features to identify high-impact growth opportunities. **Job Requirements** - Bachelor’s degree in Marketing, Business, Communications, or related field. - 2–4 years of hands-on experience in digital marketing or eCommerce in China market. - Strong analytical skills and attention to detail with solid business and marketing sense - Excellent interpersonal, copywriting and communication skills - Organized, proactive, and comfortable managing multiple tasks in a fast-paced environment. - Proficiency in written and spoken English and Mandarin. HKProfessional #LI-AI1 Job Posting Segment: Commercial Strategy Job Posting Primary Business: Marketing (HKDL) Primary Job Posting Category: Loyalty Program Marketing Employment Type: Full time Primary City, State, Region, Postal Code: Lantau Island, Hong Kong Alternate City, State, Region, Postal Code: Date Posted: 2025-07-14