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Job Summary

The brand manager will be responsible for developing and implementing brand strategy and operation for Tirzepatide- Chronic Weight Management (Obesity/Overweight) to achieve business objective in China market.

Key Responsibilities

Primary Function/Purpose

• The Sr. Brand Manager position is focused on Tirzepatide launch in Chronic Weight Management area.
• Primary job for the position is to fully understand the market, HCP and patient insights, create brand related customer plan, operation plan and product strategies, design and execute external brand solutions, engage KOL and external stakeholders.
• The Sr. Brand Manager will collaborate with external partners as well as multiple internal cross-functional members such as Medical, CA, MCE, SFE, Sales Training, Supply Chain, etc. to conduct launch preparation.
• The ability to understand consumer insights, synthesize customer insights to brand strategy, conduct insightful market analysis, drive innovative and effective brand communication, influence thought leader, mobilize consumers and drive environment shaping as well as promotional campaign execution will be a key successful factor for this job.

Brand Strategy

• Create brand strategy and develop commercialization and execution plan
• ​Discover and synthesize deep customer insight, identify unmet needs in therapeutic areas

Consumer Engagement and Activation

• Understand consumer insights through market research, advisory board and advocacy group engagement
• Develop consumer engagement/activation solutions so that patients needs can be met

Channel Management

• Develop and manage different channels to ensure best launch of the brand

Environmental Shaping

• ​Develop environment shaping and customer solutions by collaborating with internal and external business partners
• Lead the work with external stakeholders, especially patient advocacy groups and government stakeholders that have responsibilities for Healthy China 2030 initiatives.

Brand Tactics

• ​Lead the deliverables of brand materials and education content
• OPEX management

Thought Leader Management

• ​Identify and engage thought leaders and establish strong relationship with TLs
• ​Deliver TL advisory board meetings to collect customer insights

Internal Communication

• ​Deliver brand strategy to the sales force
• Work closely with sales, medical, PR, PRA, access, commercial and other functions to ensure smooth implementation of marketing activities.
• ​Drive internal business solution planning process (i.e. Launch Readiness Sessions, Customer Plan, Operation Plan, etc.)

Core Capabilities(most critical to this job)

• Consumer insights (experience in FMCG is preferred)
• Innovative driven
• Strong communication skills
• Demonstrated outstanding cross functional work capabilities in the past

Requirements:

• At least 3 years of brand management experience, either in pharma or other industries ( in particular FMCG)
• Understand different channels (hospital, retail, online pharmacy) is a plus
• Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed
• Innovation: think out of the box and drive development of innovative solutions
• ​Communication: articulate clearly in both oral and written communication
• ​Team Spirit: achieve results through team work as a valued leader / member in different setting
• Fluent in English and Mandarin

Essential Qualification

• ​Bachelor degree and above

Additional Preferences

• Medical/Pharmacy background preferred
• FMCG experience preferred

Sales experience/understanding of different channels(hospital, retail, online pharmacy) is a plus

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