Senior Brand Manager

This job posting is anticipated to remain open for 30 days, from 30-Sep-2026. The posting may close early due to the volume of applicants.

Brand Management serves as the enterprise steward of the Edward Jones brand, ensuring a consistent and cohesive brand experience across channels, segments, and markets. This role translates brand strategy into enterprise-wide activation, governance, and reputation management practices while partnering with Marketing, Communications, Legal, Compliance, and business leaders to strengthen brand effectiveness and protect brand integrity. The position requires strong strategic thinking, influence, and sound judgment in a complex, highly visible environment.

What You'll Do:

• Drive consistent brand activation and expression across the enterprise.
• Partner with cross-functional stakeholders to embed brand standards into campaigns, programs, and client experiences.
• Serve as a trusted advisor on brand strategy, governance, and best practices.
• Identify opportunities to improve brand consistency, effectiveness, and adoption.
• Monitor and mitigate brand reputation risks in partnership with Communications, Legal, and Compliance.
• Assess the reputational impact of enterprise decisions and recommend actions that protect and enhance the brand.
• Ensure all external brand expressions align with firm values, positioning, and standards.
• Guide stakeholders through brand-sensitive issues with speed, consistency, and sound judgment.

Current Internal home-based associates please note: Even as a campus-based posted role you are eligible to apply and, if selected, you may retain your home-based status. However future business or regulatory needs may require on-site work and some roles may carry a preference for campus-based presence.

• Bachelor’s degree in Marketing, Business, Communications, Brand Management, or a related field.
• 10+ years of experience in brand management, brand marketing, brand operations, or a related discipline.
• Experience managing brand health metrics, brand equity measurement, and performance reporting.
• Proven success developing and implementing brand governance frameworks and standards within complex, matrixed organizations.
• Experience leading enterprise-wide brand activation across multiple channels, segments, and business lines.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Exceptional communication, presentation, and stakeholder management skills, with the ability to influence without direct authority.
• Demonstrated ability to lead complex initiatives, make sound decisions in ambiguous situations, and balance long-term brand strategy with operational execution.

What Could Set You Apart:

• Results-driven brand leader focused on strengthening brand health, business outcomes, and firm reputation.
• Influential stakeholder partner with success driving brand consistency and governance across complex organizations.
• Detail-oriented and operationally disciplined, with a strong focus on accountability and execution.
• Proven ability to make sound decisions in ambiguous, high-visibility situations.
• Trusted advisor to business leaders and cross-functional teams on brand-related matters.
• Collaborative leader who fosters accountability, innovation, and continuous improvement.

Candidates that live within a commutable distance from our Tempe, AZ and St. Louis, MO home office locations are expected to work in the office four days per week.

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page.