Job Title: Senior Brand Manager

• The Singleton in Global Travel
• Global Travel

Overview:

Global Travel is one of Diageo's most exciting and fast-moving markets, reaching over 1.9 billion international travellers every year. We're a bold, diverse, and entrepreneurial team with a renewed ambition to lead Spirits as the most dynamic and fastest-growing category post-pandemic.

With our HQ in London and teams across 19 countries representing 29+ nationalities, we operate in truly unique channels - from airport and border shops to airlines, cruises, and international ferries.

Our marketers sit at the heart of the business, transforming deep consumer and shopper insights into powerful, market-winning plans. They blend creativity, sharp strategic thinking, commercial acumen, and flawless execution to deliver brand experiences that captivate travellers around the world.

Malts in Global Travel:

• Malts is one of the most competitive and fast-growing categories in Global Travel. With momentum accelerating - especially across APAC & India
• Diageo is doubling down on Malts with clear prioritization and bold investment behind our powerhouse brands: The Singleton, Talisker, Lagavulin, and Mortlach.

At the heart of this strategy is The Singleton**, our global #1 priority and the perfect brand to bring new consumers into the Malts world.**
Leading The Singleton in Global Travel is a rare opportunity for someone hungry for accelerated growth. You'll partner with markets across the globe, navigating diverse cultures, shopper behaviours, and dynamic business landscapes.

In a category where competition is fierce, we believe The Singleton is uniquely positioned to win - and you'll be the one steering that momentum. From shaping long-term strategy to bringing brilliant execution to life, you'll collaborate closely with global teams, develop innovation pipelines, build high-impact media plans, and champion a brand on its path to global leadership.

This is your chance to lead a brand with big ambition - and even bigger potential.
Key deliverables:

• Lead The Singleton through the Marketing Business Plan process, partnering with Global Brand Teams to deliver exceptional growth-driving plans, world-class assets, and breakthrough execution.

• Drive the innovation agenda by collaborating with APAC Innovation, GT Innovation, and Global Brand Teams to accelerate the innovation pipeline for The Singleton.

• Shape the future of category value by working with RGM and Commercial teams to build a compelling price ladder and long-term pricing roadmap that unlocks the right allocations and fuels premiumisation.

• Stay close to travellers and customers, partnering with the Commercial team to gather insight, test fast, learn fast, and elevate the consumer experience across the Travel Retail ecosystem.

• Be responsible for the full The Singleton performance and budget, leading it end-to-end in partnership with Finance to maximize impact and investment effectiveness.

• Champion Global Travel in global and regional planning, influencing key partners to ensure our channel's unique needs and opportunities are embedded into annual brand and innovation strategies.

• Deliver breakthrough marketing across all consumer touchpoints - before, during & after the trip - activating standout brand experiences across airport duty-free, airlines, and cruises.

Functional Capabilities:

• Creative problem-solver: Cuts through complexity to find smart solutions, unlocking progress.

• Inspires action: Energises and engages teams to deliver breakthroughs and world-class execution.

• Competitive strategist: Builds bold strategies and plans that outperform the competition.

Leadership Capabilities:

• Restless to win: Drives urgency, speed, and significant action to seize opportunities.

• Agile and adaptive: Constantly scans the environment and pivots plans with pace.

• Ownership mindset: Holds self and others to the highest standards, always elevating performance.

• Empowers experimentation: Sets clear context, encourages smart risk-taking, and unlocks new avenues for growth.

Experienced Required:

• The ideal candidate brings broad, end-to-end marketing experience with a track record of game-changing delivery across brand marketing, shopper, innovation, and/or luxury.
• They are commercially sharp, operating with a true GM mindset - thinking beyond brand building to drive total business performance.
• They excel at turning insights into winning strategies, and they demonstrate strong creative judgement that elevates brand storytelling and execution.
• They thrive in ambiguous, fast-moving environments, confidently balancing multiple projects while keeping momentum high.
• And above all, they are exceptional relationship builders - skilled at influencing, collaborating, and inspiring teams across markets, functions, and cultures, both in person and remotely.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to handle your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.