Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 18, 2026

Shift:

Job Description Summary:

This role is responsible for shaping influencer marketing efforts to effectively engage consumers, amplify brand messages, and foster authentic connections. This role needs to collaborate with cross-functional teams including Marketing Categories, IMX EPICS, IMX Studio X and other internal or external social media teams, to manage social influencer relationships to drive impactful consumer experience that align with brand values and objectives.

Responsibilities:

• Develop and execute comprehensive influencer marketing strategies that align with marketing goals, brand identity, and target consumers.

• Craft an influencer management process that identifies, maintains and nurtures long-term relationships with key individuals, thought leaders, and content creators whose values and audiences align with brand values.

• Craft creative guidance for influencers, ensuring content aligns with brand values. Streamline approval process to review and provide feedback on influencer-generated content.

• Work closely with various teams to craft influencer-led experiences that integrate seamlessly with broader marketing initiatives.

• Explore the emerging influencer platforms and technologies to shift consumer behaviors and forward-thinking influencer strategies.

Requirements:

• Passion for consumer-centered digital communication and a desire to advocate for the best consumer experience.

• Minimum of 7 years proven experience as an Influencer Marketing or similar leadership role.

• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, coordinate dependencies, and manage risks in complex environments.

• Creative and innovative mindset, with a passion for storytelling and brand building. Strategic thinking with the ability to align influencer marketing efforts with broader business objectives.

• Deep understanding of various social and emerging platforms, influencer management tools, industry regulations and legal considerations related to influencer marketing.

Skills:

Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.