Location(s):

United States of America:

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

February 15, 2026

Shift:

Job Description Summary:

Job Description Summary:

The Director for BODYARMOR FLASH IV and BODYARMOR Innovation NAOU (North America Operating Unit), is a pivotal leadership position responsible for shaping and executing the brand’s strategy within North America Advanced Hydration category.

In this role, you will own the brand’s vision, business strategy, and growth objectives, ensuring relevance to consumers through strategy, innovation, and advanced marketing initiatives. This role reports directly to the BODYARMOR Sports Drink VP and will have direct reports.

Key Responsibilities

Strategic Brand Leadership:

Develop and holistically manage BODYARMOR FLASH IV brand strategy and vision in North America, ensuring alignment with Advanced Hydration’s broader business objectives while maintaining local consumer relevance.

·Manages FLASH IV, the fastest growing rapid rehydration product on the market, and future BODYARMOR innovation. This role will directly drive category volume, share and profit, and will closely monitors changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.

Lead the articulation and scaling of brand positioning, messaging, and identity to meet the demands of a competitive and dynamic marketplace. Balance short- and long-term priorities while driving accountability and results.

Communicate priorities and progress clearly to full cross functional team.

Build ways of working to enable strong 360° marketing execution

Continuously challenge the status quo using data, insight, and strong point of view.

End-to-End Marketing Execution:

Oversee the creation and execution of the brand “bundle,” including product, packaging, pricing, and value propositions, driving distinctiveness in the marketplace.

Guide the development of omnichannel marketing programs, AI-powered insights, and digital-first strategies to drive engagement and growth.

Business & Performance Management:

Track and oversee brand performance metrics, driving accountability for delivery on volume, revenue, and market share objectives.

Experience with Nielsen, IRI, or other data sets, plus quantitative research tools. Demonstrated ability to translate data into strategy and action.

Partner with commercial teams to drive ROI-positive strategies while balancing brand equity investments and P&L performance targets.

Cross-Functional Collaboration:

Lead cross-functional teams within the NA operating unit and engage effectively across marketing, commercial, finance, and corporate leadership teams.

Build partnerships with agencies, bottlers, and external stakeholders to ensure flawless execution and seamless delivery of business priorities.

Experience:

Minimum Bachelor’s degree required; MBA or equivalent advanced degree strongly preferred.

10+ years leading brand marketing or product ownership in CPG or adjacent industries required. Strong experience in the beverage category is preferred.

Demonstrated success in managing large-scale brand initiatives, innovation pipelines, and cross-functional portfolio ownership.

Solid track record in leveraging Mar Tech, AI, and digital platforms to deliver consumer-centric solutions.

Skills in financial acumen, strategic thinking, and project management critical for driving high-impact business outcomes.

Leadership Skills: Proven ability to lead high-powered teams, manage cross-functional collaboration, and inspire excellence in others.

What We Can Do For You

Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

Pay Range:

$169,000 - $200,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.