Location(s):

United States of America:

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 10, 2026

Shift:

Job Description Summary:

Implements a marketing/sales strategy for one or more of the organization’s more complex or strategically significant products/services to meet established sales or market share targets; conducts market research; monitors and analyzes product performance, market trends, consumer behavior etc.; prepares sales forecast; monitors sales volume, revenues and costs against forecasts; oversees product development and design. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.

Position Overview: We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

Function Related Activities/Key Responsibilities:

• Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
• Developing marketing plans which support strategic initiatives to deliver annual business plan.
• Developing and communicating written briefs for use by agencies and directing their work activities.
• Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
• Assisting in developing portfolio strategies across brands/categories.
• Providing on-going business analysis to identify and prioritize brand-building opportunities.
• Developing annual brand business reviews, as well as growth platforms and brand roles.
• Recommending brand budgets and investment allocation.
• Building a clearly defined positioning for new offerings, new categories entrants/brands.
• Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
• Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
• Presentations of business results for marketing manager, regional manager and divisions.
• Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.

Education Requirements:

• Bachelor’s degree in Marketing, Communications or Business. MBA Preferred.

Related Work Experience:5+ years of experience in brand management.

Functional Skills:

• Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of procedures and media used to drive increased volume and brand equity.
• Knowledge of and ability to apply basic marketing concepts.
• Ability to manage and inspire agency performance.
• Making consumers and their needs the primary focus of the business.
• Knowledge of the creative brief development process.
• Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
• Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Pay Range:

$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.