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Senior Director, Merchandising Strategy

Coca-Cola

Senior Director, Merchandising Strategy

Coca-Cola

Japan - Tokyo

·

On-site

·

Full-time

·

4d ago

Required Skills

Machine Learning

Job Description Summary:

Lead the end-to-end merchandising strategy for Japan Vending, evolving AI-driven assortment optimization, strengthening category strategy, and improving demand forecast accuracy to drive NSR, variety, and operational efficiency.

Key Responsibilities

1.

Assortment Optimization & AI Algorithm Evolution:

  • Further evolve the AI assortment algorithm to optimize the balance between variety rate,consumer relevance, and complexity cost.

  • Integrate demand drivers (location type, seasonality, machine performance, consumer preference patterns) to enhance model accuracy.

  • Strengthen demand forecasting capabilities by incorporating advanced analytics, real-time performance data, and machine learning.

2.

Category Strategy & Portfolio Development:

  • Design and execute end-to-end category strategy across CCTM, coffee, tea, and water categories.

  • Start from consumer insights (“consumer-back”) to define target portfolio, coverage, assortment depth, and role of each category.

  • Develop long-term category growth plans and innovation roadmap aligned with Vending strategy.

3. Merchandising Excellence

  • Define merchandising principles and guidelines to achieve optimal product availability, consumer choice, and operational feasibility.

  • Partner with Commercial, Operations, RGM, Equipment/Technology, Supply Chain, and bottlers to ensure seamless execution.

4.

Performance Management & Insight Generation:

  • Build dashboards and tracking mechanisms to monitor SKU performance, category trends, and assortment efficiency.

  • Identify underperforming SKUs and recommend rationalization, simplification, or portfolio refresh actions.

  • Lead weekly and monthly routines to drive performance transparency and decision making.

5.

Stakeholder Leadership & Cross-Functional Collaboration:

  • Provide thought leadership on category and merchandising strategy to OU and global stakeholders.

  • Collaborate with Data Science to refine algorithms and demand forecasting.

  • Manage bottler relationships to ensure aligned execution and continuous improvement.

Qualifications

  • 10–15+ years in merchandising, category management, revenue management, or related analytics-driven roles.

  • Experience in FMCG, retail, vending, or e-commerce preferred.

  • Strong analytical capability with experience in advanced analytics, AI/ML-powered tools, or demand forecasting.

  • Proven leadership in cross-functional environments and influencing without authority.

  • Business-level English and native-level Japanese preferred.

Skills:

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 27, 2026

Shift:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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About Coca-Cola

Coca-Cola

Coca-Cola

Public

The Coca-Cola Company is an American multinational corporation founded in 1892 headquartered in Atlanta, Georgia. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages.

10,001+

Employees

Japan - Tokyo

Headquarters

$268B

Valuation

Reviews

3.4

25 reviews

Work Life Balance

3.5

Compensation

3.8

Culture

3.4

Career

3.6

Management

2.8

65%

Recommend to a Friend

Pros

Good pay and benefits

Family-oriented work environment

Growth and learning opportunities

Cons

Management issues and poor decision making

Favoritism and unfair treatment

Job insecurity and layoffs

Salary Ranges

2 data points

Entry

Entry · Merchandiser

1 reports

-

total / year

Base

$12

Stock

-

Bonus

-

Interview Experience

2 interviews

Difficulty

3.0

/ 5

Duration

14-28 weeks

Interview Process

1

Application Review

2

Recruiter Screen

3

Hiring Manager Interview

4

Technical Interview

5

Panel Interview

6

Offer

Common Questions

Behavioral/STAR

Technical Knowledge

Past Experience

System Design

Culture Fit