Location(s):

Dominican Republic

City/Cities:

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

February 27, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Director Customer Caribbean, to lead strategic execution and operational excellence across our franchise network. This role is pivotal in driving growth, strengthening partnerships and ensuring flawless execution of our commercial strategies. The ideal candidate will bring deep expertise in franchise or bottling operations, strong leadership capabilities, and a proven ability to deliver results in a dynamic, fast-paced environment.

If you are passionate about building collaborative relationships, influencing at all levels, and delivering sustainable business growth, we want you on our team.

What You'll Do for Us

The Customer Strategy Leader is responsible for defining and driving the company’s customer strategy to accelerate sustainable growth, improve customer experience, and strengthen long-term partnerships. This role leads to the development of customer segmentation, value propositions, and engagement models, ensuring alignment between customer needs and commercial, system and operational execution.

Translate corporate strategy into actionable channel, customer and category plans.

Provide strategic leadership to customer system teams in managing national and regional modern trade customers, building senior-level relationships with modern trade partners.

Own modern trade P&L, including revenue growth, trade spend optimization, and profitability.

Work Focus

• Deploy NARTD category vision and ensure consistency of value propositions with defined priority roles of the channel with bottlers and customers.

• Co-develop channel development business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for basing development plans in channel opportunity mapping.

• Be the System expert on the channel, able to reflect a consumer, shopper and customer perspective as well as a System execution capability within the channel.

• Influencing and negotiation skills are essential for these roles as they will influence taking action on their strategies as well as securing investment for those to be implemented.

Requirements & Qualifications

• 10+ years of leadership experience in customer, commercial, operational marketing.

• Strong planning and collaboration skills.

• Strong customer understanding from an execution perspective.

• Ability to think from planning to execution and solid system commercial and brand management

Key Knowledge requirements

Required

• Customer management

• Channel / shopper marketing

• System and customer economics

• RGM segmentation, OBPPC

• Language: advanced English and Spanish spoken

Good to Have

• Turning insights (consumer, shopper, customer) into strategy

• Category management

• Value to market

• Project management

What We'll Do for You

• Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.

• Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.

• Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.