Location(s):

Costa Rica

City/Cities:

Escazu

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

March 1, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Director RGMX CAM to lead strategic execution and operational excellence across our franchise network. This role is pivotal in driving growth, strengthening partnerships, and ensuring flawless execution of our commercial strategies. The ideal candidate will bring deep expertise in franchise or bottling operations, strong leadership capabilities, and a proven ability to deliver results in a dynamic, fast-paced environment.

If you are passionate about building collaborative relationships, influencing at all levels, and delivering sustainable business growth, we want you on our team.

What You'll Do for Us

• Lead, design and implement integrated system RGM approaches and plans to support topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers) inclusive of revenue pools, bold OBBPC approaches to drive assortment, SKU optimization, innovation, value to market playbooks for online and offline channels, price terms and conditions and promo spending.

• Own end-to-end RGM strategy for the OU, connecting consumer, shopper and customer insights to business performance, and ensuring disciplined execution through segmentation, value propositions and integrated System deployment.

• Key members of RGM SME network to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics.

• Partner with S&I who owns the process associated with the RGM 2.0 framework to deliver business plans.

• Lead commercial elements of RGM framework and ensure tools deployment within the OU. Cross-functional and cross-market RGM strategy integration, acting as key contact for RGM strategies for all relevant stakeholders (not least the bottlers, Franchise GMs, Commercial-, Marketing and Finance functions - ensuring that RGM strategies and all key commercial activities are ‘in sync’.

• Deliver RGM capability development for OU, closely aligned with C&CL team, Marketing and Finance.

Work Focus

• This role requires proven RGM understanding, solid system experience as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling.

• Solid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skills.

• Ability to drive cross-functional support and cross-system alignment, securing controlled information flow in OU regarding RGM strategies, leading and running alignment and collaboration to ensure that OU RGM strategies are fully owned by GMs and in line with OU strategy.

• To be successful the RGM role(s) need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholders.

• Advanced analysis of strategic choices, priorities and implications for the business in the OU as well as strong understanding of a broad set of business issues, market, trade and competitive environment.

• Ability to use appropriate tools and techniques to plan, secure resources for, manage, assist and ensure the progress and ultimate completion of designated projects; effectively manage resources to ensure that RGM system initiatives get done in full and in time.

Communication Focus

• Communicate with internal stakeholders and key Bottling partners.

• Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to the OU leadership team and other Senior Management.

• System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders.

• External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives.

Key Knowledge Requirements

Must have:

• RGM Incl Segmentation, OBPPC

• Commercial Planning

• Integrated System Execution

• System Economics

• Advanced Analytics & Connecting The Dots

Goood to have:

• System Planning

• Value To Market

• (Shopper/ Channel) Marketing & Commercial

• Customer Management

• Supply Chain

Requirements & Qualifications

• 10+ years of leadership experience in RGM, Commercial Strategy, Commercial Execution or Planning with strong skills in RGM, Segmentation, VTM, Innovation and Channel strategy.

• Proven Strategic and Analytical Skills as well as outstanding influencing skills.

• Ability to think from planning to execution and solid system commercial and brand management.

What We'll Do for You

• Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.

• Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.

• Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.