Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

February 27, 2026

Shift:

Job Description Summary:

IMPORTANT: The position is based in TUXTLA. No relocation assistance will be provided.

At The Coca-Cola Company:

, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Manager, Market Development, KOF Sureste, you’ll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records.  The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace.

What You’ll Do for Us

• Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.

• Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.

• Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.

• Translates shopper and channel insights, trends and assessments, into channel strategies and plans.

• Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market Per Capita number.

• Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.

• Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.

• Manages cross functional project teams as required.

• Supports the Operating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.

Qualification & Requirements

• Bachelor’s degree in Marketing, Finance, Business or related field, Master’s degree is preferred.

• 5+ years of leadership in a digital commerce with a global consumer packaged goods experience, to include branding and grocery are needed.

• Must have experience with annual business planning, forecasting, customer and distributor management.

• Must possess excellent relationship building skills, as well as strategic leadership.

• Distribution center knowledge is ideal

• The ability to influence outcomes and be persuasive are ideal

• Experience or ability to learn and implement agile projects management.

• Proven success with social media ecosphere and leveraging these to drive incremental sales.

• Proven record of localizing and implementing a global consumer goods strategy.

• Strong understanding of system financials/economics

What We'll Do for You

• Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.

• Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.

• Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.

Skills:

Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain Economics

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.