The Marketing Customer Engagement Lead/VP Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

As Marketing Customer Engagement Lead/VP Analyst, you will be at the forefront of our growth initiatives, driving innovation and delivering measurable results. Your leadership will be pivotal in:

• Modernizing Campaign Execution: Spearhead the evolution of our campaign ecosystem, championing standardization, automation, and digitization across all partner engagements to build a future-ready marketing engine.
• Driving Strategic Initiatives: Own and lead high-impact projects designed to expand and enhance marketing strategies and campaign processes, from rigorous test set-up to flawless implementation of new, cutting-edge approaches.
• Cross-Functional Leadership: Navigate and lead critical decisions across diverse, cross-functional teams, ensuring alignment and seamless execution of key marketing initiatives.
• Integrated Growth Strategies: Partner extensively with Credit Risk and Analytics teams to standardize processes, simplify operations, and uncover new targeting opportunities that fuel smart, sustainable growth.
• Performance & Learning Culture: Continuously assess campaign and strategy performance, sharing key insights and learnings across the organization to foster a culture of continuous improvement and data-driven decision-making.
• Pioneering Future-Proof Solutions: Develop long-term core strategies focused on automating champion campaigns, while consistently testing and learning to maintain a best-in-class offering.
• Building Engagement Frameworks: Craft and oversee the annual engagement plan of record for Co-brand portfolios, meticulously monitoring key performance indicators to ensure maximum effectiveness.
• Optimizing Customer Experience: Institute continuous process improvements throughout the end-to-end engagement lifecycle, ensuring a positive customer experience and establishing a robust foundation for future growth.
• Digital Sales Acceleration: Collaborate closely with our digital teams to drive incremental sales through low-cost online channels, expanding our reach and efficiency.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience with a strong preference for experience within the retail banking or financial services sectors.
• Partnership & Collaboration: Demonstrated ability to build strong partnerships and collaborate effectively with core teams including Credit Risk, Analytics, Marketing Operations, Martech, Legal, Finance, and Compliance.
• Process & Project Mastery: Proven expertise in project management, including building robust networks and relationships to drive results. You can act as a process owner, leading teams to oversee flawless campaign management, re-engineering efforts, and other enhancements.
• Customer Channel Acumen: Deep understanding of various customer response channels/segments, including existing customer marketing, digital, customer service, and sales/retention strategies.
• Strategic & Influential Thinker: Possess a strategic mindset with the ability to operate and influence across all levels of the organization, including the C-Suite.
• Adaptability & Ownership: Demonstrated ability to thrive in a fast-paced environment, navigate ambiguity, prioritize initiatives, and exhibit a strong sense of ownership and creative problem-solving skills.
• Intellectual Curiosity: Proactively seeks and develops new opportunities, driving innovation and continuous improvement.
• Regulatory Acumen: Ensures strict adherence to all business and regulatory requirements, including Legal, Fair Lending, Risk, and Compliance standards.

Education:

• Bachelor’s/University degree, Master’s degree in Business, Marketing, or Marketing Management is highly preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Marketing Program Management:

Time Type:

Full time

Primary Location:

Schaumburg Illinois United States:

Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Feb 20, 2026
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.