Card-linked offers are an important and established card benefit at Citi, providing customers with relevant discounts at their favorite brands, while helping merchants drive brand engagement and sales. The program is active across most of Citi’s card portfolio and continues to evolve, with meaningful opportunity to improve performance, expand eligibility, and deepen customer impact.

As the Card-Linked Offers & Commerce Strategy, Senior Vice President you will lead Citi’s card-linked offers program end-to-end, setting direction and driving profitable growth through ongoing optimization and expansion. You will serve as the primary point of contact with Mastercard, Citi’s card-linked offers provider, and will play a central role in shaping how card-linked offers support Citi’s emerging Commerce Media strategy.

This role will be accountable for delivering measurable customer and merchant outcomes, while evolving the card-linked offers program to support broader merchant solutions, measurement capabilities, and future monetization opportunities.

Key Responsibilities

• Drive the performance and ongoing evolution of Citi’s card-linked offers program, with accountability for customer value, merchant outcomes, and business impact

• Set strategic priorities and roadmap to improve offer relevance and competitiveness, engagement, and incrementality across Citi’s card portfolio

• Own the partnership with Mastercard, including platform performance, roadmap alignment, issue resolution, and optimization opportunities

• Identify and execute opportunities to expand the program across merchants, categories, card products, and customer segments

• Partner closely with analytics team to strengthen measurement, reporting, and performance insights for internal stakeholders and merchant partners

• Collaborate with marketing, technology, sourcing, legal, and operations teams to ensure effective execution and consistent customer experience

• Establish and track KPIs to assess program performance, merchant value, and incremental contribution to Citi’s broader business objectives

• Represent card-linked offers as a core card benefit and ensure alignment with broader card value proposition

• Contribute to Citi’s Commerce Media strategy by helping define how card-linked offers support merchant solutions, measurement capabilities, and future go-to-market approaches

Qualifications

• 10+ years of experience in product, partnerships, marketing, or related roles, with a track record of driving performance and growth in established, customer-facing programs in financial services, payments, or adjacent commerce ecosystems

• Specific experience managing a card-linked offers program highly preferred.

• Demonstrated ability to lead complex initiatives that deliver measurable customer and merchant outcomes

• Experience managing and influencing strategic external partners

• Strong commercial acumen, with the ability to evaluate opportunities, set priorities, and make tradeoff decisions

• Deep understanding of performance measurement, analytics, and optimization in a commerce, offers, or promotional context

• Excellent communication and influence skills, with experience engaging senior stakeholders and navigating highly matrixed organizations

• Ability to operate effectively in environments undergoing change, balancing near-term execution with longer-term strategy thinking

Job Family Group:

Consumer Sales

Job Family:

Consumer Product Sales:

Time Type:

Full time

Primary Location:

New York New York United States:

Primary Location Full Time Salary Range:

$176,720.00 - $265,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills:

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Mar 05, 2026

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