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Brand Strategy Senior Lead, Wealth Marketing

Citigroup

Brand Strategy Senior Lead, Wealth Marketing

Citigroup

NEW YORK, New York, United States of America

·

On-site

·

Full-time

·

3w ago

Partner with internal teams including design, content, and marketing to support the development and execution of brand and campaign work. Manage timelines, workflows, and deliverables for brand initiatives to ensure timely and consistent execution across stakeholders. Conduct research and benchmarking to inform creative development, messaging, and visual expression. Support ongoing competitive and category analysis, using insights to inform brand and creative direction Contribute to the development, maintenance, and adoption of brand guidelines, visual toolkits, and internal communications to promote brand system understanding and adoption. Help ensure consistency in design, voice, and messaging across marketing, content, and sales materials. Coordinate with external agencies, creative vendors, and internal contributors to support the delivery of high-quality brand assets. Support presentations and storytelling to advocate for the brand internally and externally. 10+ years of experience in brand strategy, marketing execution, or creative operations. Demonstrated experience supporting large-scale brand initiatives and coordinating cross-functional stakeholders. Familiarity with visual identity systems, brand guidelines, and campaign toolkits. Strong project management and organizational skills with exceptional attention to detail. Confident communicator with a collaborative, solutions-oriented mindset. Comfortable working with creatives, marketers, and senior stakeholders alike. Bachelor's/University degree, Master's degree preferred Strong sense of visual and narrative brand strategy. Organized and proactive project manager with an ability to manage multiple priorities. Curious, adaptable, and driven to elevate brand execution. Collaborative team player with a positive, can-do attitude. Passionate about delivering a best-in-class client experience through creative and consistent brand storytelling. ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Feb 19, 2026 ------------------------------------------------------

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About Citigroup

Citigroup

Citigroup

Public

Citigroup Inc. or Citi is an American multinational investment bank and financial services company based in New York City. The company was formed in 1998 by the merger of Citicorp, the bank holding company for Citibank, and Travelers; Travelers was spun off from the company in 2002.

10,001+

Employees

New York City

Headquarters

Reviews

3.3

4 reviews

Work Life Balance

3.0

Compensation

3.2

Culture

2.8

Career

2.5

Management

2.7

35%

Recommend to a Friend

Pros

Compensation increases for investment banking roles

Legitimate investment banking employer

Internship opportunities available

Cons

Unclear career progression paths

Limited meaningful experience in internships

Compensation raises lower than competitors

Salary Ranges

28 data points

Senior/L5

Senior/L5 · Cash & Trade Processing Senior Group Manager

2 reports

$224,732

total / year

Base

$195,245

Stock

-

Bonus

-

$218,500

$230,564

Interview Experience

5 interviews

Difficulty

2.8

/ 5

Duration

14-28 weeks

Experience

Positive 0%

Neutral 40%

Negative 60%

Interview Process

1

Application Review

2

Recruiter Screen

3

Programming Assessment

4

Hiring Manager Interview

5

Panel/Superday Interviews

6

Final Decision

Common Questions

Technical Knowledge

Case Study

Behavioral/STAR

Past Experience

Culture Fit