The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required to guide, influence and convince others, in particular in the effective manner to build email marketing programs that are efficient and minimize risk.

Responsibilities:

• Following the monthly prioritization of all email campaign requests, develop required email instructions to effectively translate creative assets (copy, art files) into detailed build requirements within the Salesforce Marketing Cloud platform.
• Participate in daily Scrum calls, representing email creative production for assigned campaigns. Ensure deliverables are on time and are of high quality; this includes serving as liaison with the coding agency and likewise ensuring their timeliness/quality.
• Adhere to all established Control processes, carefully documenting various approvals and checks and appropriately filing for future monitoring. 
• Contribute to email program build design solutioning.  
• Coordinate required program validations.
• Create, maintain email creative inventory status: list of versions and assets/status for each assigned program
• Ensure emails are ADA compliant to WCAG 2.1 AA Standard
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of business experience, particularly in email campaign production management
• HTML literacy (knowledge of the coding essentials)
• Experience with Confluence and/or Jira a plus
• Demonstrated customer focus and past achievement in applying a customer mindset to shape solutions and approach to realize marketplace potential and meet financial goals.
• Digital experience and analytic background preferable. Experience working with creative agencies for creative development/understanding of the creative agency process.
• Highly capable in driving change and innovation to deliver growth.
• Experience with Salesforce Marketing Cloud Content Builder and Journey Builder
• Strong communication skills and the ability to clearly and effectively discuss projects
• Successful experience partnering with internal clients and external developers
• Excellent organization and time management skills to track multiple, concurrent job statuses; works effectively under tight deadlines, adhering to process calendars
• Accountability, attention to detail, decisiveness and strong work ethic Strong interpersonal and relationship-building skills; role requires collaboration and teamwork across organizational boundaries
• Intellectual curiosity, logical thinking and the ability to solve problems creatively

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.