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Sales Enablement Manager

Caterpillar

Sales Enablement Manager

Caterpillar

Singapore, Singapore

·

On-site

·

Full-time

·

4d ago

Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Customer Solutions Growth Regions Division

This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing.

The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers.

Job Summary

This role is part of the Customer Solutions team focused on designing and delivering solutions in the areas of product, services and technology. The role will:

  • Support Field Teams, Dealers & Customer with deep Product and Services expertise.

  • Focus Product, Services & Technology development on solving customer problems at the segment and site level.

  • Drive proactive Technology Adoption and Product & Services health management leveraging data insights from connected field population.

The Manager of Sales Enablement is a strategic leader responsible for transforming our sales organization from product‑focused selling to true customer problem‑solving partners. This role designs, delivers, and scales a modern enablement ecosystem that equips our sales teams to deeply understand customer challenges, engage with industry‑specific insight, and position our solutions in the context of meaningful business outcomes.

This leader will guide the evolution from traditional feature‑based training to a dynamic, continuous enablement program driven by scenario‑based learning, industry playbooks, AI‑powered coaching, and microlearning masterclass series. The ideal candidate is a storyteller, strategist, and educator with a passion for empowering sales teams to deliver measurable impact for customers.

What You Will Do:

Transform the Enablement Strategy

  • Lead the shift from product/application training toward outcome‑focused, customer‑centric sales enablement.

  • Equip reps to diagnose customer challenges such as productivity gaps, cost leakage, downtime, compliance, safety, and operational inefficiencies.

  • Build frameworks that help teams articulate why customers should care and what KPIs or business outcomes are affected.

Develop Industry & Persona‑Focused Playbooks

  • Create tailored playbooks for key industries including Quarry, Civil Construction, Agriculture, and Mining Contractors.

  • Define industry challenges, with clear persona segmentation and specific KPIs

  • Train reps to position product capabilities through the lens of these challenges.

Lead the Future-State Learning Program

  • Build and manage masterclass micro‑learning series

  • Deliver continuous enablement via:

Scenario‑based microlearning simulations

  • Real customer case studies

  • AI‑powered sales coaching

  • Deal intelligence reviews

  • Win‑loss learning loops

  • Digital tools and content for in-field discussions

Drive Sales Performance & Capability

  • Partner with Sales Leadership to identify skill gaps and high‑value learning opportunities.

  • Enable reps to deliver scenario‑driven demos tied to customer KPIs rather than product walkthroughs.

  • Ensure enablement aligns with pipeline quality, deal velocity, and customer success outcomes.

Program Leadership & Execution

  • Own end‑to‑end enablement program management including content creation, delivery, measurement, and optimization.

  • Facilitate cross-functional alignment with Product, Marketing, Customer Success, and Field teams.

  • Measure and report on enablement effectiveness and its influence on sales performance.

What You have

  • Proven experience in Sales Enablement, Sales Leadership, Learning & Development, or similar role.

  • Demonstrated ability to create customer‑centric enablement experiences.

  • Strong understanding of value‑based selling, discovery frameworks, and outcome‑based messaging.

  • Exceptional facilitation and communication skills.

  • Ability to translate complex information into simple, actionable programs.

  • Experience in building scalable enablement programs and frameworks.

  • Fluent in spoken and written English

  • Above-average commitment and willingness to travel (at least 50% of the time)

Top Candidate Will Also Have

  • Experience in heavy equipment, construction, agriculture, mining, or industrial sectors.

  • Knowledge of operations, fleet management, or field service workflows.

  • Familiarity with AI‑enabled coaching tools, win‑loss analysis, and competency frameworks.

  • Program management certifications or instructional design experience.

Additional Information

  • This position requires working onsite five days a week.

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of a variable bonus. Additional benefits include paid annual leave, flexi leave, medical and insurance. (prorated based upon hire date).

Final Details

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Posting Dates:

March 11, 2026 - March 17, 2026

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply

Not ready to apply? Join our Talent Community.

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About Caterpillar

Caterpillar

Caterpillar Inc. is an American construction, mining, and other engineering equipment manufacturer. The company is the world's largest manufacturer of construction equipment. In 2018, Caterpillar was ranked number 73 on the Fortune 500 list and number 265 on the Global Fortune 500 list.

10,001+

Employees

Peoria

Headquarters

Reviews

3.5

3 reviews

Work Life Balance

2.5

Compensation

3.0

Culture

2.0

Career

2.0

Management

2.5

25%

Recommend to a Friend

Pros

Strong company brand and reputation

Supportive management willing to fund training

Trusted team member with recognized expertise

Cons

Limited internal advancement opportunities

Company loyalty not rewarded with career growth

Heavy extroverted culture difficult for introverts

Salary Ranges

3 data points

Mid/L4

Principal/L7

Senior/L5

Staff/L6

Mid/L4 · Data Scientist Grade 21

0 reports

$117,078

total / year

Base

-

Stock

-

Bonus

-

$99,517

$134,639

Interview Experience

7 interviews

Difficulty

2.7

/ 5

Duration

14-28 weeks

Offer Rate

43%

Experience

Positive 43%

Neutral 43%

Negative 14%

Interview Process

1

Application Review

2

Online Assessment

3

Technical Interview

4

Final Round Interview

5

Offer

Common Questions

Coding/Algorithm

Technical Knowledge

Behavioral/STAR

Past Experience