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Mgr, Vertical / Channel Marketing

Carrier

Mgr, Vertical / Channel Marketing

Carrier

#08-01/02, Perennial Business City, 1 Venture Avenue, Singapore 608521

·

On-site

·

Full-time

·

1w ago

Benefits & Perks

Healthcare

401(k)

Healthcare

401k

Required Skills

B2B marketing

Campaign management

Marketing strategy

About Carrier

Carrier is a global leader in intelligent climate and energy solutions, committed to creating healthier, safer, and more sustainable environments. With a legacy of innovation and a world-class, diverse workforce, we continue to lead by keeping customers at the center of everything we do. Our performance-driven culture fuels long-term value creation through strategic investments and bold growth initiatives.

Role Overview:

The newly created Data Center Business team in AME (Asia-Pacific and Middle East) is seeking an initiative-taking and experienced Marketing Manager. This high visibility role will bridge the gap between global Datacenter marketing strategy and local market execution. The successful candidate will collaborate with business unit leadership and marketing leaders across the AME to craft the marketing and PR strategy for maximizing brand exposure and market participation. The role requires strong organizational skills, diligence, and excellent communication skills.

Key Responsibilities:

  • Craft and own the AME marketing roadmap, addressing the AME growth priorities and aligning with global frameworks.

  • Spearhead end-to-end campaign approach ensuring high impact presence at major industry events.

  • Champion integrated marketing initiatives across digital and traditional channels for specific Datacenter verticals including Hyperscale’s and colocation operators.

  • Develop and execute high-touch Key Account-based marketing campaigns, in collaboration with sales, to target strategic stakeholders at major datacenter customers and strategic partners.

  • Manage the production and execution of marketing and sales enablement collaterals. Adapt global marketing content to suit local preferences and languages.

  • Track and report on marketing KPIs to optimize marketing spend. Implement measurable ROI practices from lead generation to conversion.

  • Manage regional agency relationships and serve as the primary marketing contact for regional business leadership.

  • Collaborate closely across functions in aggregation, curation and communication of expert technical insights to drive market thought leadership.

  • Assist the leadership in developing communication plans to relay vision and strategy for winning in the market.

  • Maintain good knowledge of designated markets and trends.

Required Qualifications:

  • Bachelor’s degree in business or marketing

  • 7 + years prior B2B marketing experience, with at least 3 years in the Datacenter, Cloud, telecom, or technology sectors

Preferred Qualifications:

  • Ability to translate complex concepts into compelling value propositions.

  • Demonstrated ability to communicate complex information clearly and accurately to a variety of audiences both orally and through written material.

  • Innovative Problem-Solving – Ability to think creatively, innovate and implement progressive, sustainable solutions

  • Delivers Results – Proven ability to execute with speed and exhibit a bias for action mindset.

  • Customer Focus – Passion for customers including ability to act quickly, solve problems and exceed expectations.

  • Experience with business intelligence and analytics tools

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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About Carrier

Carrier

Carrier

Public

Carrier is a global provider of heating, ventilation, air conditioning, refrigeration, fire, security and building automation technologies. The company serves residential, commercial, industrial and transportation markets worldwide.

10,001+

Employees

Palm Beach Gardens

Headquarters

Reviews

3.9

9 reviews

Work Life Balance

4.2

Compensation

3.5

Culture

4.1

Career

4.0

Management

3.3

78%

Recommend to a Friend

Pros

Good benefits and compensation

Supportive work environment and great people

Excellent work-life balance and flexible schedules

Cons

Heavy workload during peak seasons

Management and communication issues

Job security concerns

Salary Ranges

334 data points

L2

L3

L4

L5

L6

Mid/L4

Senior/L5

L2 · Data Analyst L2

0 reports

$68,597

total / year

Base

$27,439

Stock

$34,299

Bonus

$6,860

$48,018

$89,176

Interview Experience

7 interviews

Difficulty

3.6

/ 5

Duration

14-28 weeks

Offer Rate

57%

Experience

Positive 29%

Neutral 14%

Negative 57%

Interview Process

1

Application Review

2

Phone Screen

3

Technical/Hiring Manager Interview

4

HR Interview

5

Background Check

6

Offer

Common Questions

Technical Knowledge

Past Experience

Behavioral/STAR

Industry-Specific

Problem Solving