Job Purpose and Impact

The Category Manager Poultry & CFI will design and implement a comprehensive product marketing cycle. In this role, you will identify market potential, establish pricing and market strategies, estimate potential sales, define promotional activities and handle product through phase out.

• Key Accountabilities
• Work closely with team and local leadership to prepare and deploy the product introductions, updates and plan.
• Clearly define the category marketing strategy for the category businesses, aligning with the national strategy for each segment.
• Collaborate with regional leadership team to leverage the best practices/ effectively deploying marketing program and activities as well as resources enhance the customer loyalty/increase customer penetration and new customers development, to accomplish financial and budgetary goals.
• Promote world-class marketing and sales, improve the ROI of marketing activities.
• Compile and evaluate research on market product requirements and identify strategic enhancements to current features and functionality.
• Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
• Other duties as assigned.

Qualifications:

• Minimum Qualifications- Bachelor's degree in a related field or equivalent experience

• Minimum of four years of related work experience in agriculture industry

• Strong soft skills - good team player, self-driven, open-minded communicator

• Other minimum qualifications may apply

• Preferred Qualifications

• Master's degree in related field

• Solid poultry knowledge combined with product or technical service experience

• Ability to develop customer relationships and trust through expertise

• Capability to develop strategy and execute product line activities across a product line portfolio