Entity:

Customers & Products:

Job Family Group:

Marketing Group

Job Description:

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented experts who share our passion for innovation and excellence. Bring your unique perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants' market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for

Customer & Channel Marketing Lead: Cars IWS where base location is Mumbai and details mentioned below:

Let me tell you about the role !

Cars lubricants is a critical area of growth for the organization. With evolving market structure, consumers increasingly choose workshops and service experiences—not just products. Winning in independent aftermarket cars workshop channel becomes imperative to our success and balanced business.

The purpose of the role is to establish a differentiated channel offer for Castrol in the workshop space, Service & Maintenance set up, demonstrating knowledge about customers, competitors, and trends & car service market as well as adjacent categories, to drive brand delivery in line with our ambition.

Roles & Responsibilities:

1. Market & Business Delivery • Support delivery of volume, gross margin, and market share targets for the Independent Workshop (IWS) channel through effective execution of marketing programs.

• 1. D2C-Led Demand Generation & Consumer Funnel Execution

• Implement consumer acquisition and retention journeys from awareness → booking → service → repeat usage.

• Drive D2C leads and bookings into partner workshops through performance marketing, affiliates, and auto platforms.

• Implement and optimize consumer communications across digital and CRM-led touch-points.

Channel Marketing plans:

• Develop and execute marketing plans brand and business strategy
• Lead rollout of channel offers & programs and supervise performance against defined KPIs.

Experience & Qualification:

Education:

• University degree in Sales and Marketing

Experience:

• 10 +years of experience in sales, marketing, or growth roles within consumer-facing or service-led businesses.

• Experience working in services, retail, platforms, mobility, automotive, or allied sectors is preferred.

• Hands-on experience working with digital, creative, or performance marketing partners.

• Skills & Proficiencies

• Ability to translate consumer insights into clear, executable actions

• Experienced in executing digital and channel marketing programs end-to-end

• Experienced in performance marketing and conversion funnels

• Experienced in agency management and working with external partners

• Ability to deliver with strong execution discipline and multi-tasking

You will work with:

The role holder is encouraged to work closely with sales team to deliver offers and programs to customers to drive volume, turnover, in the channel.

The role also involves interface with legal, tax and controls team to ensure offer compose and programs are within the policy framework of the organization.

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our
  achievements and where fun and the attitude of giving back to our environment are highly valued
• Possibility to join our social communities and networks
• Learning opportunities and other development opportunities to craft your career path
• Life and health insurance, medical care package
• And many other benefits.
  We are an equal opportunity employer and value diversity at our company. We do not discriminate based
  on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or
  disability status.
  We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the
  job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

customer and competitor understanding, Customer Segmentation, Digital Fluency, Digital Innovation, Generating customer insights, Innovation Management, Integrated Planning, Managing strategic partnerships, market, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Project Management, Sector, Stakeholder Engagement, Using market research effectively

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.