Entity:

Customers & Products:

Job Family Group:

Marketing Group

Job Description:

Job Purpose

The Product & Brand Specialist will work closely with the Product & Brand Manager to develop the innovation and activation plan for the product portfolio, brand building and pricing related. The role will lead execution of marketing programs to support the delivery of volume, turnover, gross margin and market share targets.

Key Accountabilities

The role will lead the execution and deployment of activation programs.

• Lead all product portfolio innovation from development to landing to the market, balanced life cycle management (Phase In & Out) and new product launch assets & toolkit development & activation plan to deliver overall PCO portfolio strategy and business objective
• Lead brand & comms campaign & consumer activation & brand event & brand transparency implementation to deliver related brand & media KPIs , based on brand strategy and annual brand communication plan
• Lead Pricing related initiatives implementation including any pricing change e.g. pricing increase, pricing monitoring and pricing waterfall file.
• Work with the agencies to plan detailed activation modules including key location route map, resource planning, tracking & monitoring mechanism, brand engagement programs, brand transparency elements
• Ensuring Safe & Compliant on ground activations
• Ensuring full compliance to NPR process in agency selection
• Work closely with Brand and Sales teams to develop the right mix of activation model
• Accountable for delivering on brand and activation KPIs
• Tracking & supervising the brand & activation performance & crafting transparency in larger organization
• through publishing periodic activation dashboards
• Procurement & management of gifts & collaterals for on ground activations
• Where relevant, act as BP Contract Accountable Manager to ensure safe execution of the contracted work while applying the Working with Contractor process throughout

Job Requirements

Education

• University degree or equivalent business qualifications

Experience

• 5 years of sales and marketing experience
• Experience of working in sophisticated and ambitious global organizations
• Shown marketing activation and project management skills
• Ability to optimally build enduring and positive relationships with colleagues from a broad range of business disciplines
• Strong communication and presentation skills

Skills & Proficiencies

• Brand Management - skilful
• Leading Product Innovation & Lifecycle (the OD&I pipeline & Stage Gate process) - skilful
• Market Understanding - skilful
• Generating and Applying Customer and Consumer Insights - skilful
• Translating marketing strategy into marketing plans - skilful
• Performance Supervising - skilful

At bp, we provide the following environment and benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• Possibility to join our social communities and networks
• Learning opportunities and other development opportunities to craft your career path
• Life and health insurance, medical care package
• And many other benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Agility core practices, Agility core practices, Brand Management, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Customer Value Proposition, Developing creative marketing content, Dialogue enablement, Digital Fluency, Digital Marketing, Generating customer insights, Loyalty Management, market, Marketing comms plan, Measuring and Verification for Carbon Storage, Monitoring, Offer and product knowledge, Offer Development, Offer execution and growth, Product Ownership, Project Management, Research and insights, Sales forecasting/demand planning {+ 1 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.