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Go To Market (GTM) Product Manager _ETAS

Bosch

Go To Market (GTM) Product Manager _ETAS

Bosch

Shanghai

·

On-site

·

Full-time

·

1w ago

‌Job Summary:

We seek a seasoned GTM Product Manager with deep expertise in ‌automotive software architectures (EEA), embedded systems, or semiconductor technologies‌ to drive automotive software product commercialization. You will decode market dynamics, align product roadmaps with technical trends, and position our solutions against competitors to capture market share in the automotive software domain.

‌Key Responsibilities:

  • ‌**Market & Competitive Intelligence:**‌Analyze ‌long/short-term demand trends‌ in automotive software (e.g.: Toolchain/AUTOSAR/EEA/SOA/Middleware/Diagnosis/in-vehicle AI) and quantify addressable market size.

  • Benchmark competitor products to identify gaps and USP opportunities.

  • ‌**Product Strategy Alignment:**‌Define product value canvas based on market needs

  • Define product entry strategy for different customer categories

  • Define differentiated positioning for automotive software stacks

  • Collaborate with engineering to design ‌technology roadmaps‌ based on market needs.

  • ‌**GTM Execution:**‌Lead cross teams to develop plans for automotive software product commercialization

  • Enable sales team for product promotion and acquisition

  • 7+ years in ‌automotive software industry

  • Proven track record in analyzing ‌automotive tech trends

  • Fluency in technical concepts: AUTOSAR, QNX, ROS, ASIL-D, etc.

  • Experience with Tier 1/OEM collaboration models.

We are seeking an experienced Embedded Middleware Expert to join our team. The ideal candidate will have a strong background in C/C++ programming and expertise in developing communication frameworks for intelligent driving and cockpit products. You will play a key role in designing, implementing, and optimizing middleware solutions that enable seamless interaction between software and hardware components.

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About Bosch

Bosch

Bosch

Public

Robert Bosch GmbH is a multinational engineering and technology company that develops automotive components, industrial technology, consumer goods, and energy solutions. The company operates across multiple sectors including mobility solutions, industrial technology, consumer goods, and building technologies.

10,001+

Employees

Gerlingen

Headquarters

Reviews

3.7

10 reviews

Work Life Balance

3.2

Compensation

3.8

Culture

4.1

Career

4.3

Management

2.9

72%

Recommend to a Friend

Pros

Great people and team environment

Career development and learning opportunities

Good compensation and benefits

Cons

Poor work-life balance expectations

Management issues and favoritism

Lack of clear policies

Salary Ranges

711 data points

Junior/L3

Mid/L4

Senior/L5

Junior/L3 · Product Manager

3 reports

$109,250

total / year

Base

$95,000

Stock

-

Bonus

-

$93,814

$115,748

Interview Experience

7 interviews

Difficulty

2.4

/ 5

Duration

14-28 weeks

Offer Rate

71%

Experience

Positive 14%

Neutral 86%

Negative 0%

Interview Process

1

Application Review

2

Recruiter Screen

3

Technical Interview Round 1

4

Technical Interview Round 2

5

HR Round/Salary Negotiation

6

Offer Extended

Common Questions

Technical Knowledge

Coding/Algorithm

Behavioral/STAR

Past Experience

Project-based Assessment