Vice President, AMER Field Marketing & Strategic Programs

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We’re seeking a future team member for the role of Vice President, Product and Client Marketing to join our Marketing & Corporate Affairs team. This role is located in New York, NY

In this role, you’ll make an impact in the following ways:
• Develop and implement strategic marketing plans for product and client marketing by utilizing expertise in market analysis and client insights.
• Collaborate with cross-functional teams to ensure marketing strategies align with BNY's strategic goals and client needs.
• Lead initiatives to enhance brand visibility and client engagement by employing innovative marketing tactics and channels.
• Monitor and analyze market trends and competitor activities to inform product positioning and marketing strategies.
• Manage marketing campaigns from conception to execution and evaluation, ensuring alignment with business objectives and client expectations.
• Foster continuous improvement in marketing processes and strategies by analyzing performance metrics and client feedback.

To be successful in this role, we’re seeking the following:
• Bachelor’s degree in Marketing, Business Administration, or related field; advanced degree preferred.
• Typically 5-10 years of experience; experience in the securities or financial services industry is preferred.
• Strong strategic thinking and analytical skills with the ability to interpret market trends and data.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Proven track record of successful marketing campaign management and client engagement.

At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn

Here’s a few of our recent awards:
• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025
• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY Newsroom

BNY LinkedIn 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $115,000 and $140,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.