Head of Investment Managers, Alternative Asset Managers & Insurance Segment Marketing (Director)

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #Life AtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a future team member for the role of Head of Investment Managers, Alternative Managers & Insurance Segment Marketing to join our Client Marketing team. This role is located in New York City.

The Head of Investment Managers, Alternative Managers & Insurance Segment Marketing is a senior leader responsible for driving strategic marketing initiatives. The ideal candidate will have a deep understanding of the space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention.

In this role, you’ll make an impact in the following ways:

Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals

• Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach

Client Acquisition & Retention

• Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment

• Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI

Brand Positioning & Thought Leadership

• Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader

• Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise

To be successful in this role, we’re seeking the following:

• 15+ years of client marketing

• Experience with B2B marketing programs

• Highly analytical mindset and attention to key metrics

• Ability to run experiments and continuous testing in order to optimize performance

• Agile approach to growth marketing and the ability to punch through ambiguity

• Experience in building, leading and motivating teams while collaborating in a matrixed organization

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

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Here’s a few of our recent awards:

• America’s Most Innovative Companies, Fortune, 2025

• World’s Most Admired Companies, Fortune 2025

• “Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

• BNY is an Equal Employment Opportunity/Affirmative Action Employer
• Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $155,000 and $218,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $130,000 and $218,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.