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VP - Digital Assets Product Strategy & Commercialisation

BNY Mellon

VP - Digital Assets Product Strategy & Commercialisation

BNY Mellon

London, London, United Kingdom

·

On-site

·

Full-time

·

3mo ago

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We’re seeking a dynamic and seasoned professional to join our Product & Innovation Hub to develop product commercialization strategies for cutting edge products and solutions, driving growth and adoption at scale. 

This role will play a key part in advancing the commercial strategy, go-to-market execution across the EMEA region for BNY’s expanding suite of digital solutions. This role will be based in London, though other locations may be considered. 

In this role, you’ll make an impact in the following ways:

  • Develop and execute go-to-market strategies to increase awareness and adoption of products and solutions at scale
  • Drive the development of product positioning, messaging, and value propositions to support sales and marketing efforts
  • Maintain a deep understanding of market trends, regulatory developments (e.g., MiCA, DLT Pilot Regime) competitive analysis and client needs to inform product commercialization 
  • Support strategic client engagements, preparing materials, coordinating internal stakeholders, and contributing to client discussions.
  • Collaborate with cross-functional teams (product, sales, marketing, technology, legal, risk, and compliance) to align strategy and ensure product readiness.
  • Create thought leadership to scale our narrative and educate clients and ecosystem partners
  • Develop commercialization toolkits and enablement materials, including client narratives, pitch decks, FAQs, and internal training content.
  • Represent EMEA market perspectives in global strategy and commercialization forums, influencing product roadmap and market entry priorities.
  • Champion innovation and change, contributing to the Product & Innovation Hub’s mission to reimagine the future of finance.
  • Contribute to product strategy for complex products and solutions, using subject matter expertise to drive direction

To be successful in this role, we’re seeking:

  • Vast experience in strategy, product commercialization, or product management within financial services, fintech, or digital assets.
  • Deep understanding of digital assets and markets (tokenization, digital cash, and crypto).
  • Strong grounding in traditional financial products and infrastructure, in areas such as securities services, payments, collateral management, investment, or wealth management.
  • Proven ability to design and execute go-to-market strategies, including opportunity sizing, client segmentation, and commercial positioning.
  • Knowledge of EMEA regulatory frameworks relevant to digital assets (MiCA, DLT Pilot, FCA guidance, and other local regional regimes).
  • Excellent communication and presentation point skills, capable of simplifying complex topics for diverse audiences.
  • Strong collaboration skills, with experience managing cross-functional initiatives and influencing senior stakeholders.
  • Proven ability to work in a fast-paced, innovation-driven environment, managing multiple projects and stakeholders.
  • Bachelor’s degree in business, Finance, Economics, or related field; advanced degree preferred.
  • Proficiency in additional European Language is a plus.

BNY Newsroom

BNY LinkedIn 

 

 Here’s a few of our recent awards: 

  • America’s Most Innovative Companies, Fortune, 2025
  • World’s Most Admired Companies, Fortune 2025
  • “Most Just Companies”, Just Capital and CNBC, 2025


Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

 

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

 

 

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About BNY Mellon

BNY Mellon

BNY Mellon is a global investment company and one of the world's oldest banks, providing investment management and investment services to institutions, corporations and high-net-worth individuals. The company serves as a custodian for assets and provides treasury services, fund administration and other financial services.

10,001+

Employees

New York City

Headquarters

Reviews

4.0

31 reviews

Work Life Balance

3.4

Compensation

4.8

Culture

3.9

Career

4.1

Management

3.5

78%

Recommend to a Friend

Pros

Prestigious brand and networking opportunities

Excellent compensation and bonus structure

Exposure to complex financial systems

Cons

Work-life balance can be difficult

Legacy technology in some areas

High-pressure environment with strict deadlines

Salary Ranges

30 data points

M3

M4

M5

M6

M3 · Program Manager M3

0 reports

$196,533

total / year

Base

$78,613

Stock

$98,267

Bonus

$19,653

$137,573

$255,493

Interview Experience

8 interviews

Difficulty

3.0

/ 5

Duration

21-35 weeks

Experience

Positive 0%

Neutral 75%

Negative 25%

Interview Process

1

Application Review

2

Online Assessment/Technical Screen

3

HR/Recruiter Screen

4

Technical Interview

5

Behavioral Interview

6

Final Round/Superday

Common Questions

Technical Knowledge

Coding/Algorithm

Behavioral/STAR

Past Experience

Culture Fit