About This Role:

As the Senior Marketing Manager you will play a pivotal role in leading the brand and customer engagement planning process. You will guide the brand team in executing strategies and key programs as outlined in the annual operating and customer engagement plans. Your work will be instrumental in fulfilling our Mission of being Catalysts for Change and realizing our Vision of first-choice patient access to our medicines. Collaborating closely with the Commercial Therapy Area Lead, you will adopt a cooperative approach by leveraging internal and external insights to deliver strategic and operational elements. Your role as the implementation owner of the annual plan involves seamless execution in partnership with the cross-functional team, ensuring timely delivery within budget and adapting to changes based on customer and team feedback.
This is a hybrid role, with 50% of each week to be spent on site at our offices in Maidenhead.

What You’ll Do:

• Partner in the development and delivery of the annual brand and customer plans.

• Develop and create tactical plans for multichannel customer experiences.

• Lead strategic plan elements as defined by the Commercial Therapy Area Lead.

• Implement creative promotional plans through internal teams and external agencies.

• Collaborate with above-market teams to localize campaign elements.

• Manage projects, budgets, suppliers, and program milestones effectively.

• Motivate and brief the sales force to ensure successful promotional plan implementation.

• Drive cross-functional collaboration for insight-led planning.

• Align with stakeholders above market for best practice exchange.

• Manage budget tracking and rephasing with the Commercial Therapy Area Lead.

• Ensure commercial and project delivery to meet financial and performance standards.

• Collaborate on designing and implementing the cross-functional plan.

Who You Are:

You are someone who thrives in a dynamic and collaborative environment, bringing passion for effective marketing strategies and customer engagement. Your proactive nature and strategic agility allow you to anticipate market needs and act with initiative. You possess strong communication skills, enabling you to ask insightful questions and motivate both internal and external stakeholders. Your ability to manage multiple tasks and projects with keen analytical and problem-solving skills sets you apart. You are results-oriented, with a proven track record of success, and you have a deep interest in omnichannel marketing and a strong grasp of the science behind our products.

Required Skills:

• Strong and proven years of experience in the pharmaceutical industry, with pharmaceutical brand management experience.

• Undergraduate degree strongly preferred, preferably in the sciences.

• Successful development and implementation of marketing strategies.

• Experience in market research, brand planning, forecasting.

• Strong interest in omnichannel marketing.

• Excellent verbal and written communication skills.

• Strong analytical and problem-solving ability.

• Business and commercial acumen.

• Ability to handle multiple tasks and project management skills.

• Strong self-leadership ability.

• Ability to understand and communicate complex scientific concepts.

Preferred Skills:

• Experience with prelaunch / launch activities.

• Experience in portfolio management.

• Strategic agility and innovative thinking.

• Influencing skills to motivate internal and external stakeholders.

Job Level: Management

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.