As the Manager of Media, you’ll support the execution and day-to-day management of media strategies that drive brand growth, customer engagement and retail performance. This role helps ensure media investments are executed accurately, optimized for performance and measured against business objectives. You’ll partner closely with internal teams, agency partners and Best Buy Ads organization to deliver effective, insight-driven media plans that support both brand equity and conversion.
This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process

• What you’ll do • Design and execute integrated media plans across brand and shopper channels, ensuring campaigns are launched accurately and aligned with category priorities and marketing objectives

• Manage and optimize media campaigns that connect brand awareness, consideration, and conversion, using performance data and audience insights to inform adjustments

• Serve as a primary point of contact for cross-functional partners and external media agencies, ensuring alignment on media plans, recommendations, and execution

• Support media measurement and reporting by partnering with analytics teams to track performance and contribute to measurement approaches (e.g., MMM, MTA, incrementality testing)

• Coordinate with creative, channel owners, brand strategy, partner category marketing, product, and retail teams to ensure campaigns are properly implemented and aligned with broader initiatives

• Stay informed on media channels, retail media platforms, and emerging tools, applying learnings to improve execution and operational efficiency

• Basic qualifications • 6 years of experience in digital media strategy, planning and/or buying in an agency, advertiser, or publisher setting?

• Expertise in shopper marketing, integrated media planning across digital channels and the development of partner-led campaigns

• Proven ability to lead teams and manage cross functional collaboration.

• Ability to translate insights into compelling strategic recommendations and communicating insights effectively to cross-functional stakeholders

• Preferred qualifications • Familiarity with measurement frameworks and campaign performance analysis

• Ability to navigate ambiguity and support teams through change

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.