Digital Marketing Specialist

About Baker Hughes

Baker Hughes is a global energy technology company serving the oil and gas sector across more than 120 countries. With operations in over 120 countries, we are developing and deploying industry-leading technologies and services to take energy forward. For more than a century, our inventions have revolutionized energy. Today, we are bringing our expertise to make oil and gas safer, cleaner, and more efficient.

Our people are the trusted experts, relied on to solve customer challenges big and small. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. We believe in creating an environment of diversity and inclusion, without bias. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work.

About the Role

The Digital Services Marketing Specialist is responsible for promoting and positioning Baker Hughes' Digital Services effectively in the market, building brand awareness and driving revenue growth. Their expertise in digital service positioning and messaging supports successful market penetration.

Responsibilities

• Supporting the development and implementation of the marketing plan in line with the business & strategic objectives
• Working closely with the product management team and solution architects
• Planning and developing demand generation campaign plans and tactics, complete with supporting campaign assets
• Developing and executing thought leadership and content development plans
• Developing, executing, and supporting sales enablement, in collaboration with product management and commercial teams, through the creation of activation assets (external) and empowerment assets (internal readiness)
• Conducting competitive analysis and monitoring competitor activity to enrich sales enablement and identify competitive gaps and opportunities to inform the product management team
• Supporting market research and go-to-market planning to ensure Baker Hughes' Gas services digital achieves a strong product-market fit to deliver success and market acceptance
• Experience working in a matrix structure and managing agency resources
• Experience in database marketing – nice to have

Qualifications

• Master's degree from an accredited university or college (or a high school diploma / GED with at least 5 years of experience in Marketing)
• Minimum of 5 additional years of experience in leading Commercial or Product Marketing initiatives
• Expertise or good understanding of the various aspects of marketing is an advantage, including demand generation, content management, digital marketing, brand marketing, and communications
• Strong oral and written communication skills
• Strong interpersonal and leadership skills
• Ability to influence others
• Lead initiatives of moderate scope and impact
• Ability to coordinate several projects simultaneously
• Effective problem identification and solution skills
• Proven analytical and organizational ability

What We Offer

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

Internal Title

• Marketing Senior Team leader
• Strategy & Growth Initiatives