This role sits at the intersection of sales development, technology, sales strategy, and revenue operations. You will be responsible for defining, building, and scaling our AI-first sales development programs across all global inbound qualification, outbound engagement, and automation initiatives.

This is an operator-first role, accountable for a direct pipeline number, where success is measured by the efficiency, predictability, and volume of Sales Qualified Pipeline generated by your AI-driven programs globally.

This role is based in our Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

• In this role, you will take our existing successes, specifically with AI SDR for Chat and AI SDR for Email and lead these programs into a consistent, optimized, and scalable framework to be deployed across all regions. You will challenge the status quo and embed AI as a strategic teammate across the entire global SDR lifecycle.

• You’ll optimize a full-funnel engagement engine and own the performance metrics related to AI-driven pipeline generation. Specifically accountable for the efficiency gain and incremental pipeline volume contributed by all AI programs globally.

• You’ll also own measurement and optimization, analyzing sequences data, and refining strategies to improve conversion and pipeline efficiency. You will define, implement, and govern the standardized, scalable architecture for all AI-enabled Sales Development workflows

• Beyond execution, you’ll shape how Asana uses AI to drive engagement, fostering a culture of innovation and experimentation across Sales Development.

• You will act as the business partner to our technical product owners for the SDR tech stack, specializing in orchestrating complex, real-time data flows between our core systems

• You will serve as the global subject matter expert on Sales Development AI Strategy and Automation, driving alignment and integration projects cross functionally with Global Revenue Operations, Marketing Operations, and Regional Sales Leadership.

About you:

• 5+ Years Experience in Sales Development, Revenue Operations, Growth, or GTM strategy roles, preferably within a high-growth SaaS environment.

• Pipeline Engine Mastery: Proven success designing, building, and optimizing inbound and outbound pipeline programs that have delivered measurable revenue impact across multiple segments.

• Automation Expertise: Hands-on knowledge and experience building programs around the following tools is important:

• CRM/Engagement: Salesforce, Outreach.

• Chat/AI: Qualified (or similar platforms), hands-on experience with fine-tuning for sales conversation flow.

• Orchestration/Data: Experience with Pocus (or similar data intelligence tools), and advanced proficiency with integration platforms is a plus

• Global Initiative Execution & Standardization: Experience managing and deploying projects that span multiple regions and time zones, demonstrating strong stakeholder management and cross-functional collaboration skills with senior stakeholders.

• Operator Mindset: Must be a hands-on operator who can both define the strategy and build the workflows.

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between €109,000 - €119,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

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About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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